Jellysmack

The company operates a multi‑sided creator and media network. On the supply side, it partners with professional creators and media rights owners, applying its AI and operations teams to re‑edit and repackage existing video libraries for multiple social and streaming platforms. It runs and optimises channels on behalf of creators, and aggregates content into its own genre‑based social and FAST channels. On the demand side, it sells access to these audiences and capabilities to brands and advertisers through managed social video campaigns and branded content.

Value is created by improving the performance and monetisation of video libraries via platform‑specific editing, testing and distribution, and by centralising audience reach in its owned channels. Revenue is captured through revenue‑share on incremental platform ad income, economics on creator financing and catalogue licensing, fees for running performance campaigns and creator integrations, and advertising and carriage revenue from its owned channels. The model scales through technology (AI analytics and editing), first‑party performance data and portfolio expansion via acquisitions.

Jellysmack is a creator‑economy and media company that uses proprietary AI and first‑party data to analyse, re‑edit and distribute video content across social and streaming platforms. It operates both as a multi‑channel network and as an owner of its own social and FAST channels, and has expanded through acquisitions in AI video editing, creator analytics, creator development and true‑crime content production.

The firm generates revenue by sharing in advertising income from optimised creator channels, monetising its owned and operated channels, offering data‑driven performance marketing services for brands, licensing and repackaging third‑party video clips, and providing financing against creators’ expected future ad earnings. Its main paying customers are professional creators and media rights holders (through revenue‑share and financing deals) and brands/advertisers (through managed campaign and inventory sales).