Inventus Capital

XING News Pages: Top 50 Publishers Ranked

XING has been rolling out invitation-only "News-Seiten" for about ten months, allowing selected publishers to create profiles and push articles into followers' feeds. The network now hosts over 170 News Pages with more than 800,000 total followers; OnlineMarketingRockstars.de published a ranking of the top 50 XING publishers (OMR itself ranks 13th). OMR’s analysis shows social channels account for roughly 20% of its overall traffic; within that social share Facebook leads (~72% of social traffic in November), XING is second (about 20% of OMR’s social traffic) and has grown its share of all sessions from ~0.05% (Nov 2014) to ~3% within 12 months. XING has been expanding content initiatives since 2012, runs newsletters and launched the debate magazine Klartext, staffed by a roughly 30-person content team (about 10 editorial).

Display, Ad Specials, Native Ads: Best Format Mix

A multi-stage study by G+J e|MS, published as a sponsored post by OnlineMarketing.de, analyzes the relative effectiveness of Display Ads, Ad Specials, and Native Advertising and why the right mix matters for campaign success. The research finds each format has distinct strengths and weaknesses in perception and impact, but all three contribute to key campaign KPIs. Display Ads form the foundational base, Ad Specials boost attention, and Native Ads enhance brand proximity and purchase intent. The study uses the OTTO Bikini Special as a practical case and leverages G+J Brand Sculpture exercises to show how formats interact across campaigns. The takeaway is that combining all three formats yields broader impact, with the exact mix depending on campaign goals and brand context. The article is sponsored content produced with Gruner + Jahr.