InReach Ventures

INREACH Berlin: Hundreds of Influencers Gather

INREACH is a Berlin-based influencer marketing conference taking place on October 19 at the Bolle Festsälen. Now in its fourth edition, the event combines a high-profile conference program with a marketplace designed to connect brands with more than 250 influencers. Sponsors advertise exclusive discounts (20% off with code INREACH18_OnlineMarketing_de) and emphasize curated, non-random collaborations between brands and creators. Notable participants include Julia Kremer, Luca (ConCrafter), Michael Schulz, and Bianca Kothe. Industry voices such as Twitch’s Simon Koschel and DLA Piper’s Prof. Dr. Stefan Engels contribute to sessions on disclosure, influencer marketing strategies, and platform dynamics, while Philipp Westermeyer discusses B2B podcasts. The gathering stresses deliberate engagement over chance encounters, and brands are directed to contact brands@inreach.de or use the marketplace for introductions. The article is sponsored content (Anzeige).

OMR 2017 Side Events: Networking Breakfasts & Tours

Online Marketing Rockstars (OMR) published a roundup of additional side events around the OMR Festival 2017 in Hamburg (March 2–3, 2017). The article highlights five partner-organised events across the city: Futurebiz Influencer Breakfast (Mar 3, Café Elbgold), PPC Marketing Rocket Launch by xpose360 (Mar 2, Altes Mädchen Diele), Analytics Insights Breakfast with Trakken (Mar 2, Atlantic Haus), A/B Insights Breakfast with Trakken (Mar 2, Atlantic Haus), and an AdPolice Crime Tour on the Reeperbahn (evening). It notes practical details such as times, locations, limited capacities (PPC breakfast limited to 50), fees (Trakken breakfasts €10), free Expo tickets included with some side events, and shuttle arrangements from the expo to the Reeperbahn for the AdPolice tour.

Influencer Marketing: Industry Uncertainty and Strategy

Dr. Andreas Bersch, founder of Futurebiz and Brandpunkt, discusses the current state of influencer marketing, arguing the market is dominated by uncertainty among brands about how to find and measure influencers. An Augure survey cited in the article reports 75% of marketers struggle to find the right influencer and 53% cite performance analysis as a major hurdle. Bersch distinguishes influencer marketing from influencer relations and recommends brands build dedicated influencer teams, define goals, and develop partnerships with creators. The piece describes emerging market participants (agencies, databases, marketplaces such as Buzzbird and Hashtaglove), examples of brands doing influencer work in-house (Balmain, Marc Jacobs, About You, Edited), and flags WhatsApp and Pinterest as growing channels (Snapchat not yet mainstream in Germany). Bersch is organising the Inreach influencer conference on December 7 in Berlin to reduce industry uncertainty.