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Publicis Groupe Announce Exit from Russia; Facebook Scope Out the Competition - ExchangeWire.com

ADigest covers several AdTech industry moves: Publicis Groupe announced its exit from Russia, stating it will relocate its 1,200 Russian employees and wind down operations, engagement, and investment. ChannelEngine disclosed a USD 50 million Series B funding round led by Atomico, bringing total raised to USD 52 million with participation from General Catalyst, Inkef, and Airbridge Equity Partners, and including angel investor Stephan Schambach. Meta (Facebook) has launched an official TikTok account with about 19,000 followers and verification. Ireland’s Data Protection Commissioner fined Meta €17 million for 2018 data breach notification failures. Marie Claire US launched the Marie Claire Edit digital shopping site with Nordstrom’s women’s section on 15 March, with plans to expand to 55 US retailers after two months.

Emerging Markets Embrace Programmatic - ExchangeWire.com

At Mobile World Congress, Millennial Media and AppNexus announced the rollout of their mobile media exchange MMX to 20 additional countries, expanding cross-screen capabilities to reach consumers across desktop and mobile and adding new transparency tools. The expansion includes India, Russia, Saudi Arabia, Israel, Switzerland, the UAE and Austria, among others, and aims to let advertisers book campaigns from a central platform. Separately, Unilever unveiled its Konnect automated advertising tool to target mobile users in high-growth markets such as India, beginning with Sunlight soap promotions and planned expansion to Asia, including China. Luis Di-Como, Unilever SVP, media, described Konnect within its ‘Crafting Brands for Life in a Connected World’ strategy, while Rahul Welde, Unilever VP, media, called Konnect a real-time insights terminal that enables campaign management as it happens. In mobile, Telefonica announced a deal with Supercell to promote Clash of Clans in Brazil, Argentina and Colombia, including an ad effectiveness study brokered by Fetch. Mollie Spilman of Millennial Media expects quick APAC uptake for MMX, underscoring growing appetite for programmatic advertising in emerging markets.