Inflr
Brazilian adtech platform for influencer amplification and cross-channel media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Inflr Tecnologia S.A.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- Av. Angélica, 2133, Consolação, São Paulo, SP, CEP 01228-200
- Company size
- <10
- Market role
- Agency & Consultancy
- Official website
- inflr.com
What Inflr does
Inflr operates a B2B adtech platform that turns influencer content into addressable paid media. It creates value by helping brands and agencies discover creators, access audience data, amplify creator content beyond organic reach, distribute campaigns across multiple channels and measure outcomes in one stack. Revenue is generated through software-enabled campaign activation and media execution rather than consumer subscriptions.
Category differentiation
Inflr is not a pure influencer talent agency or a consumer social app. It is a B2B adtech platform focused on influencer discovery, amplification, media activation and measurement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Inflr is a Brazilian private adtech company that sells influencer-led media activation tools to brands and advertising agencies. Its platform combines influencer discovery, audience data access, campaign amplification, cross-channel distribution and performance analytics. Rather than functioning as a simple creator marketplace, it monetises influencer content through paid media activation across social, web, in-app, podcast and digital out-of-home environments. The company makes money from a mix of campaign execution fees, media-linked spend, platform usage and analytics or API-enabled services. Its core customers are business buyers, especially brands and agencies running performance-oriented influencer campaigns. The 2022 acquisition of Alive suggests expansion into live commerce, while later references to a wider adtech group indicate a broader strategic push beyond pure influencer matching.
Business model & monetisation
Inflr uses a hybrid monetisation model centred on B2B campaign revenue. Brands and agencies appear to pay for platform-enabled campaign execution, including amplification, segmentation, cross-channel distribution and reporting. Revenue likely combines media-linked take rates or margins on activated spend, usage-based pricing for programmatic inventory and platform access bundled with analytics, discovery and API capabilities.
- Influencer amplification and media activation
- Percentage take-rate on campaign media spend
- Cross-channel campaign orchestration
- Service fee or platform-linked campaign fee
- Analytics and dashboard reporting
- SaaS or bundled software subscription
- API and audience data access
- Platform access or usage-based commercial terms
- Programmatic OOH and specialised formats
- Media margin or execution fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Inflr
What is Inflr?
Inflr is a Brazilian B2B adtech platform that helps brands and agencies run influencer-led campaigns with paid amplification, targeting and analytics.
Who uses Inflr?
Its direct customers are brands and advertising agencies that buy influencer, cross-media, podcast and programmatic campaigns.
How does Inflr make money?
It appears to earn revenue from campaign execution fees, media-linked take rates or margins, and platform-based analytics and data services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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