Lemnisk
Lemnisk is a composable CDP for real-time enterprise marketing personalisation.
Analyst Perspective
Lemnisk is a private enterprise MarTech vendor operating under the legal entity Immensitas Private Limited. It provides a composable customer data platform that unifies customer data across cloud and on-premise environments, resolves identity, segments audiences, orchestrates journeys, and activates campaigns across digital channels in real time. Its product set also includes an embedded AI engine for predictive scoring, generative creative support, and channel optimisation, plus managed services for campaign execution and platform operations. The company sells primarily to enterprise marketing, data, and analytics teams in sectors including banking, telecom, retail, insurance, and travel. It generates revenue through recurring software subscriptions for the CDP and related modules, supplemented by managed service fees. Its positioning centres on enterprise-grade deployment flexibility, real-time activation, and suitability for organisations with stricter security and governance requirements.
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Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about Lemnisk
Category Differentiation
Lemnisk is an enterprise customer data and activation software provider, not a consumer app or a foundational LLM infrastructure company. It is distinct from pure ESPs, standalone analytics tools, and generic ad buying agencies.
Lemnisk: About
Lemnisk operates a B2B software model built around an enterprise customer data and activation platform. It creates value by consolidating fragmented customer data into a unified identity layer, enabling marketers to segment audiences, orchestrate journeys, and activate campaigns across channels from one system. The platform is extended with AI-driven prediction and content support, while managed services help clients operationalise the software and achieve campaign outcomes faster. This combination supports both initial platform adoption and account expansion through additional modules and service layers.
How Lemnisk Works & Monetises
Business model analysis and core revenue streams
Lemnisk monetises through enterprise software subscriptions for its composable CDP and associated activation capabilities. Pricing is structured around platform access and enterprise usage variables such as data volume, profile scale, and module adoption, including orchestration and AI-driven functions. Additional revenue comes from managed services retainers and service fees for campaign execution, optimisation, and operational support. The commercial model combines recurring subscription revenue with professional services income.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Lemnisk: Frequently Asked Questions
What is Lemnisk?
Lemnisk is an enterprise MarTech platform that provides a composable customer data platform, AI-driven activation capabilities, and managed services for real-time marketing personalisation.
Who uses Lemnisk?
Lemnisk is used by enterprise marketing, data, and analytics teams, particularly in banking, telecom, retail, insurance, and travel.
How does Lemnisk make money?
Lemnisk makes money from recurring enterprise software subscriptions for its CDP and AI modules, plus managed service fees for campaign execution and platform operations.
Company Facts
- Founded
- 2019
- Headquarters
- India
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- lemnisk.co