IMAGR
Autonomous smart trolley checkout software for grocery retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IMAGR LIMITED
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 81 New North Road, Auckland 1021, NZ
- Company size
- <10
- Market role
- B2B SaaS Provider
- Official website
- imagr.co
What IMAGR does
IMAGR provides a proprietary autonomous checkout platform to retailers as a white-label, hardware-enabled software solution. It creates value by reducing checkout friction, shortening queues, and enabling in-cart product recognition and payment integration without requiring extensive store modification. The retailer remains the primary operator of the customer experience, while IMAGR supplies the recognition software, integrations, deployment support, and ongoing platform capability.
Category differentiation
IMAGR is not a retail media network or an advertising platform. It is an in-store retail technology company focused on autonomous checkout via computer vision-enabled shopping trolleys.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IMAGR is a New Zealand retail technology company developing autonomous checkout software for supermarkets and grocery retailers. Its core product, SMARTCART, uses computer vision on shopping trolleys to recognise items placed into or removed from the cart, generate a live basket, and support checkout without conventional barcode scanning or fixed in-store sensor infrastructure. The company sells a white-label platform that retailers can own and operate within their own stores and customer apps. The business is primarily B2B, serving grocery retailers, supermarkets, and large retail chains rather than consumers. IMAGR makes money through a software and deployment model tied to smart cart rollouts, platform licensing, systems integration, and ongoing support. Its commercial positioning suggests it competes on lower infrastructure complexity and retailer control compared with autonomous checkout models that depend on ceiling cameras, full-store retrofits, or platform-owned consumer experiences.
Business model & monetisation
IMAGR uses a B2B enterprise software and hardware-enabled licensing model. Revenue is derived from platform licence fees, deployment and integration charges, per-store or per-cart roll-out fees, and recurring software subscription, maintenance, and support contracts. The white-label, retailer-owned positioning suggests monetisation is based on SaaS and implementation economics rather than transaction take-rates or shopper-facing revenue share.
- Platform licensing
- Software Subscription
- Deployment and integration services
- Service Fee
- Support and maintenance contracts
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about IMAGR
What is IMAGR?
IMAGR is a New Zealand retail technology company that provides autonomous checkout software for supermarkets and grocery retailers using computer vision-enabled smart trolleys.
Who uses IMAGR?
Its direct customers are grocery retailers, supermarkets, and large retail chains that want to modernise in-store checkout and reduce queue friction.
How does IMAGR make money?
It appears to earn revenue from enterprise platform licensing, deployment and integration work, and recurring support or software subscription contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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