IMAGR

IMAGR is a New Zealand retail technology company developing autonomous checkout software for supermarkets and grocery retailers. Its core product, SMARTCART, uses computer vision on shopping trolleys to recognise items placed into or removed from the cart, generate a live basket, and support checkout without conventional barcode scanning or fixed in-store sensor infrastructure. The company appears to sell a white-label platform that retailers can own and operate within their own stores and customer apps. The business is primarily B2B, serving grocery retailers, supermarkets, and large retail chains rather than consumers. IMAGR makes money through a software and deployment model tied to smart cart rollouts, platform licensing, systems integration, and ongoing support. Its commercial positioning suggests it competes on lower infrastructure complexity and retailer control compared with autonomous checkout models that depend on ceiling cameras, full-store retrofits, or platform-owned consumer experiences.