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Facebooks Mobile Ad-Network geht in Betaphase

Facebook has begun beta testing a mobile ad network intended to monetize user data by delivering targeted advertising outside Facebook while keeping targeting in-house. The system can recognize users with the Facebook app installed on smartphones across other apps and connected websites, enabling profile-based targeting. Facebook states that targeting is performed in-house, so user data does not need to be sold to third parties. Targeting criteria include age, gender, location, Likes, and friends of the advertiser app, when available. The network is described as an ad exchange, purchasing placements in AdMob, iAd, and other publishers via networks such as Mobclix and Nexage. TechCrunch is cited as the source for these targeting details. This development marks Facebook's effort to monetize mobile data while maintaining data control within Facebook's own systems.

Aktive Nutzer statt tote Downloads gesucht

Trademob, a Berlin-based mobile advertising and analytics company, explains its approach to boosting app acquisition by prioritizing active users over raw download counts. Founder Ravi Kamran describes how Trademob aggregates multiple mobile ad networks (AdMob, Smaato, iAD, InMobi, Adfonic, Mojiva) to identify valuable inventory across networks and optimize bidding. The platform tracks not only downloads but downstream in-app actions (such as coupon purchases and hotel bookings) to quantify ROI for advertisers. Kamran notes that advertisers define an active user differently, with many aiming for users who open the app several times, and emphasizes monetization through in-app purchases or paid services. The company advocates Freemium models, citing that free apps reach far more users than paid ones, and mentions that about half of App Store revenues come from in-app purchases. Trademob was founded in late 2010 and is headquartered in Berlin; investors include HTGF and Tengelmann.