HowsThisGoing
HowsThisGoing is a slack-native AI assistant for standups and project reporting.
Analyst Perspective
HowsThisGoing is a private B2B SaaS company founded in 2024 and headquartered in India. It provides a Slack-native AI project management assistant that automates asynchronous standups, scheduled check-ins, progress summaries, and natural-language reporting. The product aggregates activity from tools including GitHub, Linear, HubSpot, and Notion, then turns that data into workflow visibility directly inside Slack. The company sells subscription software to engineering teams, product managers, and small to medium-sized businesses that already operate in Slack-centric environments. Its value proposition is reducing manual status reporting while improving project visibility without requiring users to move into separate dashboards. Revenue is generated through paid monthly SaaS plans, with lightweight pricing designed for rapid self-serve adoption.
Analyst Signal Briefing
Updated: 29 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about HowsThisGoing
Category Differentiation
HowsThisGoing is a Slack-based B2B productivity SaaS tool, not a full-scale standalone project management suite or a foundational AI model provider. It competes with standup bots and workflow assistants rather than enterprise resource planning or broad collaboration platforms.
HowsThisGoing: About
HowsThisGoing operates a subscription SaaS model centred on a Slack integration. It creates value by embedding directly into an existing team communication workflow, collecting signals from connected work tools, and converting fragmented operational data into automated updates, summaries, and project insights. This reduces manual coordination overhead for teams and increases visibility for managers without requiring process migration to a separate project management system.
How HowsThisGoing Works & Monetises
Business model analysis and core revenue streams
HowsThisGoing monetises through recurring software subscriptions. The commercial model is tiered monthly pricing for access to its Slack-based automation and AI reporting features, with entry-level and higher tiers aligned to usage or feature depth. The business is product-led, with low-friction deployment through Slack and direct website conversion into paid plans.
Revenue Channels
Products & Services in Categories
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Technology
HowsThisGoing: Frequently Asked Questions
What is HowsThisGoing?
HowsThisGoing is a Slack-native AI project management assistant that automates standups, check-ins, summaries, and natural-language project reporting.
Who uses HowsThisGoing?
Engineering teams, product managers, and SMBs using Slack plus tools such as GitHub, Linear, HubSpot, and Notion use HowsThisGoing.
How does HowsThisGoing make money?
HowsThisGoing makes money through recurring subscription fees for its Slack-based SaaS product.
Company Facts
- Founded
- 2024
- Headquarters
- India
- Core Segment
- B2B SaaS Provider
- Official Link
- howsthisgoing.com