HEINEKEN Beverages

Visoon holt Rosa Markarian und Michael Möller in die Führungsriege

Visoon, the joint marketer and venture of Axel Springer and Paramount, is expanding its leadership team. Rosa Markarian has taken the newly created role of Chief Revenue Officer, responsible for Sales, Sales Strategy and Marketing, reporting to Visoon’s managing directors Franjo Martinovic and Kai Ladwig. Michael Möller has been promoted to Chief Technology Officer, overseeing Digital, TV-Disposition and TV Commercial Planning, reporting to the same executives. CEO Martinovic described the appointments as expanding Visoon’s leadership and expertise to strengthen marketing, video, tech and data capabilities and to position Visoon as a Big Screen Mediahouse in the ad market. Markarian previously served as Head of Global Sales Enablement at Amazon’s Ad Tech Sales unit until April 2022, with prior roles at United Internet Media, Otto’s Heine, Xaxis (GroupM), Schwabe Pharma and Sizmek. Möller, Director Digital since March 2021, now CTO, brings experience from Smartclip, Teads and ShowHeroes, and aims to harmonize TV and digital strategy with the team.

Traffic-Quellen für den E-Commerce

The article argues that online shops should diversify beyond SEA and SEO due to competition for Google rankings. In Germany, roughly 150,000 online shops exist; about 120,000 are small sellers on eBay, Amazon, or low-end rental platforms. Some 20,000 generate up to €150,000 in annual revenue, and around 10,000 spend over €1,000 per month on online marketing, with about 1,500 shaping the market. Channelpilot and Channeladvisor offer cloud-based, multi-channel platforms to place products across major channels. The article contrasts price comparison sites with marketplaces such as Amazon, eBay, Hitmeister, and Rakuten. Digital shopping malls increasingly influence search results. Google remains the dominant traffic source; Google Shopping’s Product Ads model raises CPC bidding and monitoring needs. Webtrekk notes that some shops obtain up to 30% of traffic from Google Shopping. The takeaway: optimize across multiple touchpoints—price comparators, marketplaces, and search.

Heine setzt im Affiliate-Marketing auf Exklusivität

Heinrich Heine GmbH, a Karlsruhe-based fashion and home living retailer that has been a 100%-owned Otto Group subsidiary since 1976, will shift its German affiliate efforts to an exclusive partnership with zanox, a performance advertising network, starting in July 2013. The move ends Heine’s existing relationships with other networks as the company aims to streamline and expand its affiliate channel through a single, exclusive partner. Daniela Bähr, Online Marketing Manager at Heine, said the decision reflects a desire to focus on strategic growth and invest in an exclusive network partnership. Martin Riess, zanox’s Country Manager for the DACH region, welcomed Heine as a top advertiser in the fashion segment and promised a program tailored for an ecommerce-focused, affluent audience. This arrangement positions zanox to coordinate Heine’s affiliate program in the German market and could influence publisher participation and commission structures within the network.