Executive Meeting Summarisation & Agenda Orchestration · B2B SaaS Provider
Granola
Bot-free AI meeting notes, memory and workflow software for business teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Granola, Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- London, United Kingdom
- Company size
- 50–200
- Market cluster / sector
- Executive Meeting Summarisation & Agenda Orchestration
- Market role
- B2B SaaS Provider
- Official website
- granola.ai
What Granola does
Granola creates value by converting conversations into structured, searchable organisational knowledge and routing outputs into existing work systems. It acquires users through a free plan with limited historical access, then monetises expanding teams and organisations through recurring per-seat Business and Enterprise subscriptions that unlock persistent meeting memory, integrations, administration, security and API capabilities.
Category differentiation
Granola is workplace meeting-notes software, not the food brand or a generic transcription agency. It is distinct from bot-based meeting recorders because it captures device audio without entering meetings as a participant.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Granola, Inc. operates Granola, a cloud-based AI meeting-notes and collaboration platform for professionals and business teams. The software captures computer or mobile audio without adding a bot to a meeting, combines transcription with user-written notes, and generates structured notes, action items, follow-ups, briefs and searchable organisational meeting memory. It supports virtual meetings, in-person conversations and phone calls across desktop and mobile devices. Granola sells through a freemium, per-user SaaS model. Its paid Business and Enterprise plans add unlimited history, advanced AI capabilities, integrations, administration, API and MCP access, security controls and single sign-on. Customers include teams conducting frequent internal, sales, research, recruiting and customer-facing meetings.
Company news briefing
Briefing updated:
Granola continues to be recognised as a key enterprise customer for software development platforms, as highlighted by Blacksmith's recent $66 million Series C funding round. Meanwhile, the bot-free AI meeting notes provider faces intensifying market competition, prompting competitors like Circleback to launch free subscription tiers in direct response to Granola's market positioning.
Business model & monetisation
Granola uses freemium per-user SaaS pricing. The free plan provides unlimited meeting notes while restricting access to notes older than 30 days. The Business plan costs $14 per user per month and monetises unlimited history, advanced models, integrations, centralised billing, user management, MCP connectivity and API access. Enterprise pricing starts at $35 per user per month for single sign-on, security and administrative controls, priority support, usage analytics, deletion policies and organisation-level data-training controls.
- Business subscriptions
- Per-user monthly SaaS subscription at $14 per user per month.
- Enterprise subscriptions
- Per-user monthly SaaS subscription starting at $35 per user per month.
- Free plan
- Freemium acquisition and conversion channel.
Products & capabilities
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Competitors & alternatives
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Revenue AI software for sales and revenue teams.
AI meeting assistant for transcription, summaries and conversational knowledge.
Meeting transcription and summaries SaaS for teams.
AI meeting notes and workflow automation software for teams.
AI meeting productivity software for business teams.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Granola launches dictation feature to rival Wispr
AI · Recorded impact score: 1/5
Granola, known for its AI meeting notetaker, has launched a dictation feature for Mac, allowing users to press the Fn key and speak, with the tool cleaning and formatting the text across apps. The feature will soon be available on iOS and Windows. This move follows Wispr's addition of meeting notes to its dictation app, reflecting a broader industry trend where voice AI startups like Fireflies, Speechify, and Monologue are converging on multi-feature apps that combine dictation and meeting note-taking. Granola is valued at $1.5 billion, while Wispr is valued at $2 billion. Granola focuses on meeting automation, whereas Wispr is building its own models through a research lab exploring human-computer interfaces.
- Granola launched a dictation feature for Mac with support for iOS and Windows coming soon.
- The feature allows users to press the Fn key and speak; the tool cleans up and formats text across apps.
Wispr Flow Bounties Competitor Customers
Marketing · Recorded impact score: 1/5
The newsletter highlights a growth tactic from Wispr Flow, which is offering a $35 bounty to affiliates for every paying Granola user they switch to Wispr Flow. The switching users receive coverage of their remaining Granola plan plus three bonus months. The article contrasts this with Granola's own affiliate program that pays $20 per new user, noting the irony that affiliates can earn more by moving users away. It suggests similar strategies like reaching out to happy customers to refer competitor users, and using a template to target lost deals, as exemplified by Supercut's approach to Loom. The piece is a marketing idea newsletter, not a news report.
- Wispr Flow offers $35 bounty to affiliates for each paying Granola user who switches.
- Switching users get remaining Granola plan covered plus 3 bonus months.
Blacksmith hits unicorn valuation with $66M Series C
Funding · Recorded impact score: 4/5
Blacksmith, a platform that helps companies build and test software including AI-generated code, announced a $66 million Series C funding round led by Sequoia, valuing the company at $1 billion. The company also reported that its annual recurring revenue has grown 17x and that it has run over 90 million CI jobs. Customers include Mercury and Granola. This round comes just two months after a $45 million Series B at a $550 million valuation. A year ago, Blacksmith was valued at $60 million after a $10 million Series A. Total funding raised to date is $125 million. The company aims to address the growing volume of continuous integration (CI) needed as AI agents write more software, emphasizing the importance of trust in code validation.
- Blacksmith raised a $66 million Series C round led by Sequoia at a $1 billion valuation.
- The company's annual recurring revenue has grown 17x.
Explore company relationships
Questions about Granola
What is Granola?
Granola is an AI meeting-notes and collaboration platform that turns conversations and user notes into structured actions, briefs and searchable meeting memory.
Who uses Granola?
Professionals and business teams, including executives, founders, researchers, recruiters, sales teams and customer-facing organisations, use Granola.
How does Granola make money?
Granola converts free users into paid per-seat Business and Enterprise SaaS subscriptions with expanded history, integrations, administration, API access and security controls.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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