Grammarly

IM8 Takes $1B From General Catalyst's CVF Fund

IM8, a vitamin drink startup associated with David Beckham and owned by Prenetics, has taken $1 billion in funding from General Catalyst’s Customer Value Fund (CVF). CVF provides non-dilutive, loan-like financing instead of equity: startups repay the principal plus a fixed, capped percentage of revenue (termed “reference income”). The IM8 financing is structured to cover up to 70% of customer acquisition costs; General Catalyst will not take an ownership stake and IM8’s equity will not be diluted. Once GC recovers its investment and hits the capped revenue share, subsequent revenue from those customers will go to Prenetics. IM8 sells its product via subscriptions and was co-founded by CEO Danny Yeung.

Superhuman launches improved auto-draft AI replies

Superhuman has released a new version of its auto-draft feature that identifies important emails and generates reply drafts that better match a user’s past tone. The feature offers multiple variations, learns from user edits, and allows personalization via Settings > Personalization. During testing, Superhuman co-founder Rahul Vohra said 40% of auto-generated drafts were sent within one day and 60% of those were sent without editing. The company uses a mixture of frontier models from Anthropic and OpenAI for writing. Superhuman was acquired by Grammarly last year and is building a cross-platform assistant called Superhuman Go.

Differences Between Transactional, Triggered, and Promotional Emails

This MarTech guide explains the distinctions between transactional, triggered (behavioral), and promotional emails, and why those differences matter for compliance, deliverability, customer experience, and revenue. Transactional emails complete a user-initiated action (password resets, order confirmations) and are typically sent regardless of marketing preferences; triggered emails are behaviorally timed follow-ups (abandoned cart, engagement summaries); promotional emails are commercial messages meant to drive revenue and must include easy unsubscribe options. The piece outlines best practices: separate sending reputation (IPs/subdomains) for email types, implement SPF/DKIM/DMARC, centralize ownership across teams, and prioritize building transactional flows first, then triggered, then promotional. Benchmarks and vendor data are cited showing higher open rates and revenue efficiency for transactional and triggered emails.