COMPANY

co.il

co.il is a israel’s commercial second-level domain namespace under .il.

Analyst Perspective

co.il is the commercial second-level domain namespace within Israel’s .il country-code top-level domain. It is operated by the Israel Internet Association (ISOC-IL) / NIC-ISRAEL as part of the national domain registry system rather than as a standalone commercial software, media, or advertising company. Its role is to support domain allocation for commercial registrants in Israel through accredited registrars. The economic model sits at the registry layer, where value is created through trusted namespace administration, policy enforcement, and ongoing registration and renewal activity serving businesses, organisations, and domain registrants that need an Israeli commercial web identity.

Analyst Signal Briefing

Updated: 30 Jul 2026

No strategic news signals detected in the last 90 days.

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Category Differentiation

co.il is not a standalone SaaS, adtech, or media company. It is the commercial second-level domain namespace within Israel’s national .il internet domain infrastructure.

co.il: About

The entity functions as regulated internet namespace infrastructure rather than a conventional software vendor or media business. Value is created by maintaining a trusted commercial domain namespace under the Israeli ccTLD, setting registration rules, enabling accredited registrar access, and supporting the ongoing lifecycle of domain registrations and renewals. Commercial activity is linked to registry operations administered by ISOC-IL rather than product-led SaaS sales.

How co.il Works & Monetises

Business model analysis and core revenue streams

Monetisation is driven by domain registration and renewal economics administered through the registry and accredited registrar model. Revenue, where applicable at the operator level, comes from domain allocation and ongoing maintenance fees rather than subscriptions for software, advertising spend, or transaction take-rates.

Revenue Channels

Domain registrations and renewalsService Fee
Registry-related administrative servicesService Fee

co.il: Key Subsidiaries & Acquisitions

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Recent Signals (co.il)

Mobilegamer.bizJul 20, 2026

Tencent in talks to buy SuperPlay for up to $1.5B

Tencent is reportedly negotiating to acquire SuperPlay from Playtika in a deal valued at roughly $1.0–1.5 billion. Playtika bought SuperPlay in 2024 for an initial $700 million plus a performance-based earnout of about $1.25–1.3 billion (roughly $1.95–2.0 billion total). SuperPlay’s portfolio includes Disney Solitaire, Dice Dreams and Domino Dreams; AppMagic estimates the three titles have generated nearly $1 billion since 2019 and that Disney Solitaire has surpassed $300 million in gross player spending. SuperPlay reportedly generated about $573 million in revenue in 2025 (around 67% above the baseline used for earnout calculations), with recent 30-day revenues led by Disney Solitaire (~$20m), Dice Dreams (~$9.8m) and Domino Dreams (~$6m). Reports differ on whether Tencent would assume Playtika’s outstanding earnout obligations.

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DWDLJun 25, 2026

Anne Will on Moderation, Podcasts and Host Reads

German TV journalist and presenter Anne Will discusses her approach to moderation, career beginnings, and the differences between TV and podcast formats. She describes an understated moderation style focused on the topic, recalls early discomfort in front of the camera during her SFB traineeship, and references notable moments such as moderating Angela Merkel's book presentation. Will explains format-specific craft (clear short questions for TV versus a more conversational podcast tone), says video distribution (YouTube/Spotify) raises reach for podcasts, and accepts host-read advertising under strict editorial-ad separation. She also notes her podcast offers an ad-free paid option and that monetization via advertising remains a key revenue pillar for independent podcasts.

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OnlineMarketing.deMay 13, 2014

Google launches Worldwide Growth online German exports initiative

Google has launched the initiative 'Weltweit Wachsen – Deutschland exportiert online' to boost German exports through online marketing. The program is co-initiated with the Bundesverband E-Commerce und Versandhandel Deutschland (bevh), Universität Leipzig, European Business School Reutlingen, Deutsche Post DHL, PayPal, BDO, and Kern AG. Starting in June 2014, www.weltweitwachsen.de will provide information, offers, and training for online export, covering topics such as identifying attractive markets, legal frameworks, international logistics, and online payment processing, including translating websites for target markets. The initiative emphasizes a holistic, information-driven approach rather than advertising a single service. The backdrop includes the IW study Export Digital, which shows about 25% of German export growth over the last decade occurred via online exports, while Germany ranks 28th among 39 exporting countries, highlighting significant room for improvement in internet-based export activity.

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co.il: Frequently Asked Questions

What is co.il?

co.il is the commercial second-level domain namespace under Israel’s .il country-code top-level domain, operated by ISOC-IL / NIC-ISRAEL.

Who uses co.il?

Businesses, organisations, and commercial entities that want an Israeli web identity use co.il domains, typically via accredited registrars.

How does co.il make money?

Its economics are tied to domain registration and renewal fees processed through the registry and registrar ecosystem rather than software subscriptions or advertising.

Company Facts

Headquarters
Israel
Core Segment
Other / Non-Digital Advertising Relevant
Official Link
co.il