Genesis Partners

Quo Vadis Launches Enhanced Last Media Dollar Game v2.0

Quo Vadis announced Last Media Dollar beta v2.0, an updated behavioral-economics game that pits 22 media channels in head-to-head matchups to surface hidden buyer preferences versus actual media spend. The update adds 18 selectable 'House Cases' across eight verticals, a GenAI helper to build custom cases, private/public case sharing (Case Library), in-game AI advice, and a notes/transcript feature for capturing decision rationale. Quo Vadis reported nearly 400 games played and 30,000 channel matches since the v1.0 beta in September 2025 and published bottom-up estimates of ~ $1 trillion in global media spend (about 76% to 18 digital channels). A live Last Media Dollar event is scheduled for Feb 25 at the Roxy Cinema in Tribeca with Chad Stoller (PMG) and Joe Zawadzki (Aperiam Ventures).

Last Media Dollar v2.0 Beta Launches

Last Media Dollar’s live on-stage event is scheduled for February 25, 2026 at the Roxy Cinema in Tribeca, continuing from a successful London debut and tied to the broader Last Media Dollar beta release. The post also announces the Advertising Economic Forum for March 18–19, 2026 (Day 1 at Horizon Media with AI founder pitches; Day 2 at The New York Times Center for closed-door executive sessions). The author summarizes a Quo Vadis discussion highlighting C Wire CEO/co‑founder Rui de Freitas’ move from fragmented SaaS tooling to purpose-built internal systems and explores how AI-native approaches boost revenue productivity, reduce people costs and raise investor expectations (examples include projected net revenue per employee benchmarks and higher expected ROIC under AI-driven models). The piece frames these developments as part event promotion, part industry analysis on AI’s economic impact on adtech.