Galata Business Angels

PubMatic bekommt in Deutschland den Fuß in die Tür

German publisher Gruner + Jahr's mobile inventory expands as PubMatic forms a partnership with G&J e|MS to programmatically monetize Germany's mobile advertising. Under the agreement, PubMatic will handle the monetization of G&J e|MS's mobile properties, including Stern.de Mobil, Gala.de Mobil, and Eltern.de Mobil, and will also monetize the publisher's broader mobile portfolio at Spiegel Mobil, Vodafone live!, PONS, and IP Deutschland's mobile offerings (RTL Mobil and VOX Mobil). The arrangement does not affect the existing Yieldlab relationship; the inventory will continue to be shared across multiple SSPs. This move represents a major step for PubMatic into the German market, with the premium inventory reaching roughly 18 million mobile users. It remains to be seen how PubMatic's footprint in Germany will develop, given competition and existing partnerships.

OTTO mit Video in Print Ad

OTTO launched a Video in Print Ad (VIP Ad) for its January 2010 catalog, introducing a new experiential advertising format that combines a four-page Gala insert with a 2.7 mm LCD display and side navigation. The VIP Ad was previewed in December 2009 to Gala Premium subscribers as part of OTTO’s forward-looking outreach. The project was developed over two years in the United States and brought to Germany by Gruner + Jahr Media Sales, with production led by G+J Media Solutions, G+J Druckzentrale/Herstellung, Pilot Media Hamburg, Kolle Rebbe, and Telemaz Hamburg providing video content. The insert binds to Gala subscription issues and reveals the display behind the cover. It includes a rechargeable battery via USB and can playback videos up to two hours, with content copyable to a PC via USB. Stefanie Gauger and Yunfeng Cui described the VIP Ad as a benchmark for immersive, future-oriented print advertising.

Ligatus launcht Frauenchannel

Ligatus announced the upcoming launch of its Frauenchannel (women’s channel) on September 17, 2008. The channel will curate pages from women-focused titles such as Brigitte, Bunte, Eltern, Gala, and women’s sections from general-interest outlets including Focus, Stern, and Zeit Online. It can be booked within Ligatus Select, joining other channels like Wirtschaft und Finanzen, Auto, and Reise. Advertisements will appear as text-based links. Channel placements will be selected using AGOF data, prioritizing products with strong female interest (e.g., cosmetics, clothing, wellness). The Ligatus algorithm will influence the channel’s composition. The Frauenchannel is expected to reach up to 6.2 million unique users per month and will cover topics including beauty, fashion, psychology, and glamour, forming part of the broader advertising environment.