CustoCentrix
Retail CDP, consent and loyalty SaaS for retailers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Freedelity SA
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Belgium
- Company size
- <10
- Market role
- MarTech Vendor
- Official website
- custocentrix.com
What CustoCentrix does
Freedelity SA runs a B2B software model centred on a vertically specialised retail customer data stack. It captures and unifies POS and transaction data, governs customer consent, powers loyalty and lifecycle marketing, and returns measurement insights to retail operators. Value is created by helping retailers improve data quality, customer activation and compliance from a single operational platform, while extending the ecosystem with a consumer app and a shared identity layer.
Category differentiation
This is a retail martech and customer data software company, not a general-purpose consumer brand or a standalone data broker. It differs from broad horizontal CDPs by centring on retail POS data, consent capture and loyalty workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Freedelity SA operates CustoCentrix, a retail-focused customer data platform that consolidates point-of-sale and transactional data into a centralised consumer data hub for retailers. Its platform combines consent management, loyalty orchestration, marketing automation and campaign measurement, enabling retail marketing and CRM teams to collect customer data compliantly, activate campaigns across email, SMS and push, and measure commercial performance. The company also operates MyFreedelity as the consumer-facing portal and app layer, and maintains a shared identity and customer record layer through the Freedelity File. The company generates revenue primarily from enterprise SaaS licensing sold to retailers and related partners. Its direct buyers are retail marketers, CRM and loyalty managers, privacy and data teams, and retail-focused agencies. A secondary value layer comes from aggregated and anonymised insight-sharing capabilities that support retailer-supplier trade marketing collaboration.
Business model & monetisation
The company monetises through software subscription licensing for its retail platform modules, including customer data management, consent management, marketing automation, loyalty and analytics. Commercial packaging is modular and tied to platform access, enabled capabilities and data scale. Additional monetisation comes from ecosystem value-added services such as aggregated, anonymised brand insight capabilities and retailer participation in the shared data environment.
- Retail CDP and consent platform subscriptions
- Software Subscription
- Loyalty and marketing automation modules
- Software Subscription
- Aggregated anonymised brand insight capabilities
- Service Fee
- Implementation and ecosystem enablement
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about CustoCentrix
What is CustoCentrix?
CustoCentrix is a retail-focused customer data, consent and loyalty platform operated by Freedelity SA.
Who uses CustoCentrix?
Retail marketers, CRM and loyalty teams, privacy officers, data teams and retail IT departments use the platform.
How does CustoCentrix make money?
It makes money primarily through enterprise software subscriptions for CDP, consent, loyalty, marketing automation and analytics modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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