CustoCentrix
CustoCentrix is a retail CDP, consent and loyalty SaaS for retailers.
Analyst Perspective
Freedelity SA operates CustoCentrix, a retail-focused customer data platform that consolidates point-of-sale and transactional data into a centralised consumer data hub for retailers. Its platform combines consent management, loyalty orchestration, marketing automation and campaign measurement, enabling retail marketing and CRM teams to collect customer data compliantly, activate campaigns across email, SMS and push, and measure commercial performance. The company also operates MyFreedelity as the consumer-facing portal and app layer, and maintains a shared identity and customer record layer through the Freedelity File. The company generates revenue primarily from enterprise SaaS licensing sold to retailers and related partners. Its direct buyers are retail marketers, CRM and loyalty managers, privacy and data teams, and retail-focused agencies. A secondary value layer comes from aggregated and anonymised insight-sharing capabilities that support retailer-supplier trade marketing collaboration.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about CustoCentrix
Category Differentiation
This is a retail martech and customer data software company, not a general-purpose consumer brand or a standalone data broker. It differs from broad horizontal CDPs by centring on retail POS data, consent capture and loyalty workflows.
CustoCentrix: About
Freedelity SA runs a B2B software model centred on a vertically specialised retail customer data stack. It captures and unifies POS and transaction data, governs customer consent, powers loyalty and lifecycle marketing, and returns measurement insights to retail operators. Value is created by helping retailers improve data quality, customer activation and compliance from a single operational platform, while extending the ecosystem with a consumer app and a shared identity layer.
How CustoCentrix Works & Monetises
Business model analysis and core revenue streams
The company monetises through software subscription licensing for its retail platform modules, including customer data management, consent management, marketing automation, loyalty and analytics. Commercial packaging is modular and tied to platform access, enabled capabilities and data scale. Additional monetisation comes from ecosystem value-added services such as aggregated, anonymised brand insight capabilities and retailer participation in the shared data environment.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
CustoCentrix: Frequently Asked Questions
What is CustoCentrix?
CustoCentrix is a retail-focused customer data, consent and loyalty platform operated by Freedelity SA.
Who uses CustoCentrix?
Retail marketers, CRM and loyalty teams, privacy officers, data teams and retail IT departments use the platform.
How does CustoCentrix make money?
It makes money primarily through enterprise software subscriptions for CDP, consent, loyalty, marketing automation and analytics modules.
Company Facts
- Founded
- 2010
- Headquarters
- Belgium
- Core Segment
- MarTech Vendor
- Company Size
- <10
- Official Link
- custocentrix.com