SearchEye
SearchEye is a marketplace software for digital PR, backlinks and AI visibility.
Analyst Perspective
Framestr Inc. trades as SearchEye, a Canadian B2B software platform for digital PR, SEO outreach and editorial placement buying. The company connects brands, agencies and marketing teams with a vetted publisher marketplace, allowing them to buy editorial mentions, backlinks and related placements that improve visibility in both conventional search engines and AI answer engines. It also offers sofiaAI, an automation layer that builds outreach strategies, identifies relevant publications and streamlines campaign execution. The business generates revenue through a hybrid model: recurring software subscriptions for access to the platform and automation tools, and transaction-driven spending on placements through a credit-based marketplace. Its direct customers are businesses rather than consumers, including in-house marketing teams, PR professionals and agencies seeking scalable earned-media distribution and search visibility.
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Key insights about SearchEye
Category Differentiation
SearchEye is not a conventional PR agency and not a publisher. It is a B2B marketplace and workflow platform that connects buyers with publishers and automates editorial placement execution.
SearchEye: About
SearchEye runs a two-sided B2B marketplace. On the demand side, brands, agencies and PR teams use the platform to discover publishers, evaluate placement options and run outreach workflows. On the supply side, publishers list placement opportunities and monetise their editorial inventory. SearchEye creates value by aggregating publisher supply, standardising discovery and pricing, and reducing the manual effort involved in outreach, placement buying and campaign execution through software and automation.
How SearchEye Works & Monetises
Business model analysis and core revenue streams
SearchEye monetises through recurring SaaS subscriptions and usage-based marketplace spend. Self-service plans are sold on monthly subscription terms, with published entry pricing at 99 USD per month. Customers also buy placements through a credit-based transaction system, and enterprise or agency customers can access volume-based commercial terms and managed execution. Publishers earn from fixed-price placements listed on the marketplace, while SearchEye captures platform revenue from subscriptions and transaction activity.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
SearchEye: Frequently Asked Questions
What is SearchEye?
SearchEye is a B2B digital PR and SEO marketplace operated by Framestr Inc. that helps brands and agencies buy editorial placements, backlinks and related publisher coverage.
Who uses SearchEye?
Its users are brands, in-house marketing teams, PR professionals, SEO teams and agencies that need scalable publisher outreach and AI search visibility.
How does SearchEye make money?
It makes money from recurring software subscriptions, credit-based placement purchases on the marketplace and enterprise managed execution fees.
Company Facts
- Headquarters
- Canada
- Core Segment
- AdTech Vendor
- Company Size
- <10
- Official Link
- searcheye.io