FRACTAL
Diversified digital group spanning agencies, SaaS, media and training.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Ukraine
- Company size
- 1,001–5,000
- Market role
- Agency & Consultancy
- Official website
- fractal.partners
What FRACTAL does
FRACTAL operates as a multi-brand digital holding company. It creates value by combining service-led customer acquisition businesses with proprietary software and owned media assets. Agencies generate client relationships and cash flow through outsourced marketing execution; software products monetise workflow, analytics and training needs via subscriptions; and media properties monetise audience attention through advertising. This portfolio structure allows the group to capture revenue from both client services and software usage across adjacent digital functions.
Category differentiation
This is the Ukrainian digital group formerly known as Netpeak Group, not Fractal Analytics or a pure AI model company. It is a portfolio of agencies, SaaS products and media assets rather than a single standalone software product.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
FRACTAL is a Ukrainian digital group operating a portfolio of agency, SaaS, media and training businesses. Based on the supplied evidence, it is the current identity of the former Netpeak Group and includes digital marketing agencies such as Netpeak, Inweb, RadASO and The Base Agency; software products such as Serpstat, Ringostat, AcademyOcean and PDFLiner; and owned media assets such as Tonti Laguna and Tonti Laguna Mobile. The group makes money through a hybrid model: managed marketing services sold to business clients, recurring SaaS subscriptions, advertising revenue from owned media inventory, and course or subscription income from education and productivity products. Its paying customers span enterprise and SMB marketing teams, e-commerce companies, app publishers, HR and L&D teams, and in some cases individual professionals and microbusiness users.
Company news briefing
Briefing updated:
Netpeak Group has officially rebranded as FRACTAL, transitioning into an IT ecosystem designed to foster business development and support Ukraine’s economic recovery. This strategic reorganisation involves the integration of new companies, including Asolytics and Owlymate, alongside significant leadership changes and a refined three-level corporate mission. The platform serves as an operational and cultural environment aimed at scaling existing businesses and facilitating the creation of new ventures within the sector.
Business model & monetisation
The group uses a blended monetisation approach. Agency brands charge retainers, project fees and some performance-linked service fees for SEO, PPC, paid social, app growth and B2B marketing work. SaaS products such as Serpstat, Ringostat, AcademyOcean, PDFLiner and Saldo Apps use recurring subscription pricing, typically tiered by seats, usage or features. Media properties monetise through advertising inventory sales, and education products monetise through course fees or subscription access.
- Agency retainers and project fees
- Service Fee
- SEO and analytics SaaS subscriptions
- Software Subscription
- Owned media advertising revenue
- Ad-Supported
- Education course and subscription income
- Software Subscription
- Consumer productivity and fintech subscriptions
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about FRACTAL
What is FRACTAL?
FRACTAL is a Ukrainian digital group, formerly Netpeak Group, that operates marketing agencies, SaaS products, media assets and training businesses.
Who uses FRACTAL?
Its products and services are used by enterprise and SMB marketing teams, e-commerce businesses, app publishers, HR teams and some individual professionals.
How does FRACTAL make money?
It earns revenue from agency retainers and project fees, SaaS subscriptions, advertising on owned media properties, and course or subscription income from education and productivity products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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