FRACTAL
FRACTAL is a diversified digital group spanning agencies, SaaS, media and training.
Analyst Perspective
FRACTAL is a Ukrainian digital group operating a portfolio of agency, SaaS, media and training businesses. Based on the supplied evidence, it is the current identity of the former Netpeak Group and includes digital marketing agencies such as Netpeak, Inweb, RadASO and The Base Agency; software products such as Serpstat, Ringostat, AcademyOcean and PDFLiner; and owned media assets such as Tonti Laguna and Tonti Laguna Mobile. The group makes money through a hybrid model: managed marketing services sold to business clients, recurring SaaS subscriptions, advertising revenue from owned media inventory, and course or subscription income from education and productivity products. Its paying customers span enterprise and SMB marketing teams, e-commerce companies, app publishers, HR and L&D teams, and in some cases individual professionals and microbusiness users.
Analyst Signal Briefing
No strategic news signals detected in the last 90 days.
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Key insights about FRACTAL
Category Differentiation
This is the Ukrainian digital group formerly known as Netpeak Group, not Fractal Analytics or a pure AI model company. It is a portfolio of agencies, SaaS products and media assets rather than a single standalone software product.
FRACTAL: About
FRACTAL operates as a multi-brand digital holding company. It creates value by combining service-led customer acquisition businesses with proprietary software and owned media assets. Agencies generate client relationships and cash flow through outsourced marketing execution; software products monetise workflow, analytics and training needs via subscriptions; and media properties monetise audience attention through advertising. This portfolio structure allows the group to capture revenue from both client services and software usage across adjacent digital functions.
How FRACTAL Works & Monetises
Business model analysis and core revenue streams
The group uses a blended monetisation approach. Agency brands charge retainers, project fees and some performance-linked service fees for SEO, PPC, paid social, app growth and B2B marketing work. SaaS products such as Serpstat, Ringostat, AcademyOcean, PDFLiner and Saldo Apps use recurring subscription pricing, typically tiered by seats, usage or features. Media properties monetise through advertising inventory sales, and education products monetise through course fees or subscription access.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
FRACTAL: Key Competitors & Alternatives
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Marketing attribution and call analytics software for inbound lead generation.
Recent Signals (FRACTAL)
Changes in Company Leadership and Target Market
The target market has shifted to include clients such as ПУМБ, Comfy, NovaPay, and Vodafone, replacing previous clients like monobank and Uklon. Additionally, there are no changes in company leadership or executives listed.
Read original sourceFRACTAL — офіційний сайт групи ІТ-компаній
FRACTAL is an operational platform and cultural environment that develops existing businesses and allows for the creation of new ones, aimed at the economic development of Ukraine.
Read original sourceFRACTAL: Frequently Asked Questions
What is FRACTAL?
FRACTAL is a Ukrainian digital group, formerly Netpeak Group, that operates marketing agencies, SaaS products, media assets and training businesses.
Who uses FRACTAL?
Its products and services are used by enterprise and SMB marketing teams, e-commerce businesses, app publishers, HR teams and some individual professionals.
How does FRACTAL make money?
It earns revenue from agency retainers and project fees, SaaS subscriptions, advertising on owned media properties, and course or subscription income from education and productivity products.
Company Facts
- Founded
- 2006
- Headquarters
- Ukraine
- Core Segment
- Agency & Consultancy
- Company Size
- 1,001–5,000
- Official Link
- netpeak.group