FRACTAL

FRACTAL operates as a multi-brand digital holding company. It creates value by combining service-led customer acquisition businesses with proprietary software and owned media assets. Agencies generate client relationships and cash flow through outsourced marketing execution; software products monetise workflow, analytics and training needs via subscriptions; and media properties monetise audience attention through advertising. This portfolio structure allows the group to capture revenue from both client services and software usage across adjacent digital functions.

FRACTAL is a Ukrainian digital group operating a portfolio of agency, SaaS, media and training businesses. Based on the supplied evidence, it is the current identity of the former Netpeak Group and includes digital marketing agencies such as Netpeak, Inweb, RadASO and The Base Agency; software products such as Serpstat, Ringostat, AcademyOcean and PDFLiner; and owned media assets such as Tonti Laguna and Tonti Laguna Mobile.

The group makes money through a hybrid model: managed marketing services sold to business clients, recurring SaaS subscriptions, advertising revenue from owned media inventory, and course or subscription income from education and productivity products. Its paying customers span enterprise and SMB marketing teams, e-commerce companies, app publishers, HR and L&D teams, and in some cases individual professionals and microbusiness users.