Fluke

Fluke creates value by selling professional test, calibration and condition-monitoring equipment and then extending that value through proprietary software and services tightly integrated with those devices. The software layer centralises measurement data, supports reporting and compliance, and enables remote monitoring and collaboration, which increases the usefulness of the installed hardware base and supports repeat revenue over time.

Fluke is a US-based test and measurement company that operates as an indirect wholly owned subsidiary of Fortive Corporation. Its business centres on professional instruments and related software used for electrical testing, calibration, condition monitoring and maintenance workflows. Based on the provided product data, Fluke sells cloud and desktop software that connects to its hardware ecosystem, helping industrial teams capture measurement data, manage calibration processes, monitor assets remotely and generate reports.

The company makes money through a hardware-led model supplemented by software subscriptions, licences and managed services. Its direct customers are businesses rather than consumers, including maintenance teams, calibration laboratories, quality and metrology functions, field technicians and industrial service organisations. The software portfolio strengthens retention by embedding Fluke devices into ongoing operational workflows such as predictive maintenance, compliance and reporting.