Fathom Capital

Developer Guide: Full-Funnel Conversion Tracking

This developer-focused guide explains how to implement reliable conversion tracking from page view to paid subscription. It recommends a funnel-first mindset (map 3–5 key steps), defines four foundational events (pageview, sign_up_started, sign_up_completed, subscription_created) with code examples for Plausible and PostHog, and describes broader engagement events and what not to track. The article covers attribution (first-touch vs last-touch), exact UTM conventions and storing UTMs in sessionStorage, a 'how did you hear about us' signup field, funnel analysis and segmentation, privacy best practices (avoid third-party cookies, anonymize IP, respect Do Not Track, regional data storage), and a one-day checklist. Recommended tooling includes privacy-focused analytics (Plausible, Fathom), product analytics (PostHog, Amplitude), payment systems (Stripe, Paddle) and error tracking (Sentry).

Otter launches enterprise search across workplace apps

Otter has launched an enterprise search feature that lets users query meeting transcripts alongside data pulled from connected workplace apps by acting as a Model Context Protocol (MCP) client. The integration initially supports Gmail, Google Drive, Notion, Jira and Salesforce, with planned connectors for Microsoft Outlook, Teams, SharePoint and Slack. Otter also redesigned its AI assistant to be present across the interface and released a Windows app that supports botless meeting capture (previously added on Mac). The company added deduplication to prevent multiple bots joining a meeting. Otter said its platform now has 35 million users; it previously reported $100M ARR and 25 million users. CEO Sam Liang told TechCrunch that many enterprise customers prefer a note-taking bot that joins calls for transparency and shared notes.

Analysis: 170 Real-World AI Prompts and What Works

The author analyzed 170+ prompts sourced from Reddit, GitHub and Twitter to identify practical prompt patterns and toolchains. Key findings: short prompts (1–3 sentences) outperform long 'mega-prompts'; a repeatable CRTSE framework (Context, Role, Task, Standards, Examples) emerged; meta-prompts about prompting attract ~3× more engagement than domain-specific prompts; and free AI tools in 2026 have narrowed the capability gap with paid offerings. The author cataloged 50 genuinely free tools, outlined chaining workflows across tools (research → draft → polish → visuals → design → schedule), and packaged the material into 'The AI Toolkit 2026' (ebook) including 170 prompts, 50 tools, 30 automation workflows and a 7-day implementation guide.