Elephant

Ad Fraud: The Costly Elephant in the Room

Die Kolumne kritisiert, dass Ad‑Fraud trotz jahrelanger Skandale zur „eingepreisten“ Betriebskostenposition geworden ist. Laut Lunio gingen im Vorjahr weltweit rund 63 Mrd. US‑Dollar an ungültigen Traffic verloren; Plattformen und Verifizierer normalisieren zweistellige Verlustraten, die Werbekäufer häufig akzeptieren. Die Autorin bezeichnet die gängige Logik, mit zusätzlichen Tech‑Gebühren oder weiteren „Black Boxes“ Betrug zu senken, als Milchmädchenrechnung: Zirkuläre Validierung, Interessenkonflikte und ein verkäuferdominiertes Plattform‑Ökosystem verhindern echte Korrekturen. Gleichzeitig lenkt der AI‑Hype Aufmerksamkeit und Ressourcen von strukturellen Vertrauens‑ und Verantwortungsfragen ab. Fazit: Ohne konsequente Verantwortlichkeit, veränderte Anreizsysteme und Budgetverlagerung auf transparentere Pfade bleibt Betrug systemisch bestehen. ([exchangewire.com](https://www.exchangewire.com/blog/2026/01/28/ad-fraud-an-elephants-grudge-and-a-milchmadchenrechnung/))

Didomi Raises USD$40m in Series B Round - ExchangeWire.com

Didomi, a Paris-based provider of consent and preferences management, announced a USD 40 million Series B round led by Elephant and Breega. The funding will fuel growth across Europe, support Didomi's expansion into the United States, and invest in its technology platform globally. Co-founders Jawad Stouli and Raphaël, alongside CEO Romain Gauthier, described the round as a milestone in making privacy easier and more transparent for brands and publishers. The company highlights a developer-first approach with open APIs and SDKs, aiming to simplify embedding consent into apps, websites, and connected TV. Didomi counts Giphy, Rakuten, UKG, Weight Watchers International, and Wolters Kluwer among its customers, leveraging its tool to measure and optimize consent behaviors across web, mobile, in-app, and TV environments. To date, Didomi has raised USD 46 million in total, including USD 6 million in a prior Series A led by Breega with Bpifrance.

Didomi raises €34M Series B for expansion

Didomi, a Paris-based consent management and preference management platform, completed its largest financing round to date, a Series B that raised €34 million. Led by existing investor Breega and Elephant, the funding accelerates the company's global growth strategy with a focus on the US market and expansion of the DACH region (Germany, Austria, Switzerland). Proceeds will enhance Didomi's technology beyond cookie banners and advance its platform for consent and preference management across online and offline channels. The company will bolster its German-language team across marketing, sales, partnerships, developer relations, and customer service, and will open its first office in Germany later this year. Co-founder and CEO Romain Gauthier highlighted the milestone as a step toward making privacy easier for everyone, while Stefan Santer, Didomi's DACH Country Manager, stressed building compliant, high-performance omnichannel marketing capabilities in the region.