Elementor
WordPress website builder with hosting, AI and site operations tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Elementor Ltd.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Israel
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- elementor.com
What Elementor does
Elementor operates a software-led platform business centred on the WordPress ecosystem. It acquires users through a free website-building product, converts professionals and businesses to paid plans for advanced capabilities, and increases account value by cross-selling adjacent infrastructure and workflow tools. Value is created by reducing the technical complexity of building and running WordPress sites while keeping users inside a unified product suite.
Category differentiation
Elementor is a B2B software platform for building and operating WordPress websites, not WordPress itself and not a general-purpose digital agency. It competes with website-building platforms such as Wix, Squarespace and Webflow, but remains closely tied to the WordPress ecosystem.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Elementor is a private Israeli software company best known for its visual website builder for WordPress. Its core product enables users to design, customise and publish websites without coding, and it has expanded into adjacent tools including managed WordPress hosting, embedded AI creation features, transactional email delivery, image optimisation and multi-site administration. Its customers are primarily web professionals, agencies, developers, freelancers and businesses that build or manage WordPress sites. The company makes money through a freemium software model: a free builder drives adoption, while paid subscriptions unlock advanced functionality and bundled services. Revenue is supplemented by recurring hosting plans, usage-based AI credits, transactional email quotas and broader subscription bundles. Strategically, Elementor is evolving from a single website builder into a broader WordPress operations platform.
Company news briefing
Briefing updated:
Elementor continues to expand its e-commerce capabilities through third-party integrations like the Siddik DevKit for WooCommerce, providing specialised widgets and high-performance storage compatibility. However, the ecosystem faces heightened security scrutiny following a critical supply-chain compromise in the BdThemes 'Element Pack' extension, which enabled unauthorised administrative access via XSS vulnerabilities. These developments reinforce the necessity for the selective update oversight and maintenance protocols utilised in agency workflows, balancing Elementor's strategic focus on AI and e-commerce growth with rigorous site security.
Business model & monetisation
Elementor uses a freemium SaaS model anchored around its WordPress builder. The free product supports user acquisition, while paid annual subscriptions monetise advanced builder functionality and site-based tiers. Additional revenue comes from managed hosting subscriptions, AI features sold through credit-based consumption, transactional email plans with usage quotas, and bundled recurring packages that combine multiple tools. The company therefore blends software subscription revenue with usage-based monetisation and product bundling.
- Website builder subscriptions
- Tiered annual SaaS plans for advanced features and site limits
- Managed WordPress hosting
- Recurring hosting subscription bundled with builder access
- AI generation features
- Credit-based usage charges and add-on monetisation
- Transactional email delivery
- Subscription plans with usage quotas
- Bundled product packages
- Recurring suite subscription combining multiple tools
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Elementor
What is Elementor?
Elementor is a software platform for building, hosting and managing WordPress websites, with products spanning visual site creation, AI features and related site operations tools.
Who uses Elementor?
Its main users are agencies, freelancers, developers, designers, marketers and businesses that build or manage WordPress sites.
How does Elementor make money?
It earns revenue from paid subscriptions for advanced builder features, managed hosting plans, AI usage, transactional email services and bundled recurring packages.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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