EL
COMPANY

Elementor

Elementor is a wordPress website builder with hosting, AI and site operations tools.

Analyst Perspective

Elementor is a private Israeli software company best known for its visual website builder for WordPress. Its core product enables users to design, customise and publish websites without coding, and it has expanded into adjacent tools including managed WordPress hosting, embedded AI creation features, transactional email delivery, image optimisation and multi-site administration. Its customers are primarily web professionals, agencies, developers, freelancers and businesses that build or manage WordPress sites. The company makes money through a freemium software model: a free builder drives adoption, while paid subscriptions unlock advanced functionality and bundled services. Revenue is supplemented by recurring hosting plans, usage-based AI credits, transactional email quotas and broader subscription bundles. Strategically, Elementor is evolving from a single website builder into a broader WordPress operations platform.

Analyst Signal Briefing

Updated: 11 Aug 2026

Elementor continues to expand its e-commerce capabilities through third-party integrations like the Siddik DevKit for WooCommerce, providing specialised widgets and high-performance storage compatibility. However, the ecosystem faces heightened security scrutiny following a critical supply-chain compromise in the BdThemes 'Element Pack' extension, which enabled unauthorised administrative access via XSS vulnerabilities. These developments reinforce the necessity for the selective update oversight and maintenance protocols utilised in agency workflows, balancing Elementor's strategic focus on AI and e-commerce growth with rigorous site security.

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Category Differentiation

Elementor is a B2B software platform for building and operating WordPress websites, not WordPress itself and not a general-purpose digital agency. It competes with website-building platforms such as Wix, Squarespace and Webflow, but remains closely tied to the WordPress ecosystem.

Elementor: About

Elementor operates a software-led platform business centred on the WordPress ecosystem. It acquires users through a free website-building product, converts professionals and businesses to paid plans for advanced capabilities, and increases account value by cross-selling adjacent infrastructure and workflow tools. Value is created by reducing the technical complexity of building and running WordPress sites while keeping users inside a unified product suite.

How Elementor Works & Monetises

Business model analysis and core revenue streams

Elementor uses a freemium SaaS model anchored around its WordPress builder. The free product supports user acquisition, while paid annual subscriptions monetise advanced builder functionality and site-based tiers. Additional revenue comes from managed hosting subscriptions, AI features sold through credit-based consumption, transactional email plans with usage quotas, and bundled recurring packages that combine multiple tools. The company therefore blends software subscription revenue with usage-based monetisation and product bundling.

Revenue Channels

Website builder subscriptionsTiered annual SaaS plans for advanced features and site limits
Managed WordPress hostingRecurring hosting subscription bundled with builder access
AI generation featuresCredit-based usage charges and add-on monetisation
Transactional email deliverySubscription plans with usage quotas
Bundled product packagesRecurring suite subscription combining multiple tools

Recent Signals (Elementor)

DEV CommunityAug 11, 2026

BdThemes Supply-Chain XSS Leads to Web Shells

Wordfence Threat Intelligence reported a critical supply-chain compromise in the BdThemes ecosystem where attackers wrote malicious JSON to the vendor's static storage. A DOM XSS (unescaped display_id in the Biggopti JSON) executed inside logged-in WordPress administrator browsers, causing external scripts (w2.js / x.js) to run. The payloads used administrator sessions to create rogue admin accounts, upload a fake plugin, deploy a web shell (emer-run.php), install MU-plugin persistence, and hide created accounts while beaconing results to a C2. Active attacks were observed on August 7, 2026 and the vendor JSON returned to clean on August 8. Affected plugins include Element Pack, Prime Slider, Pixel Gallery, Ultimate Post Kit, Ultimate Store Kit, Live Copy Paste, Smart Admin Assistant.

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DEV CommunityJul 16, 2026

Don't apply WordPress majors on day one

This guidance argues that WordPress major releases should not be applied to production immediately. It distinguishes majors (feature/API changes) from minor security patches and recommends a five-axis calibration framework: (1) wait for the first patch (x.0.1), which commonly appears 1–3 weeks after a major release; (2) wait until major plugin vendors declare support via the 'Tested up to' field; (3) soak upgrades in staging for at least a week to surface time-delayed issues; (4) roll out in waves according to site risk profile (high/medium/low); and (5) align upgrades with client contracts or SLA windows. The article frames the trade-off between faster access to features and the operational and revenue risks of rushed upgrades.

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DEV CommunityJun 18, 2026

WP Maintenance Manager Adds Selective Cross‑Site Plugin Updates

A Dev.to post by Susumu Takahashi describes WP Maintenance Manager v1.6.2, which introduces a cross‑site, two‑axis (site × plugin) dashboard that lets operators select specific plugin/site combinations for targeted updates across multiple WordPress installs. The feature runs selective updates using the same safety mechanisms as regular maintenance runs — pre‑update database backups, one‑plugin‑at‑a‑time HTTP checks with automatic pinpoint rollback, visual checks, and summary reporting — while skipping core/theme/translation updates. The dashboard performs an SSH‑parallel scan to surface out‑of‑date plugins (examples: Elementor, Yoast SEO), caches results in the browser, and records audit trails for selective update runs.

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Elementor: Frequently Asked Questions

What is Elementor?

Elementor is a software platform for building, hosting and managing WordPress websites, with products spanning visual site creation, AI features and related site operations tools.

Who uses Elementor?

Its main users are agencies, freelancers, developers, designers, marketers and businesses that build or manage WordPress sites.

How does Elementor make money?

It earns revenue from paid subscriptions for advanced builder features, managed hosting plans, AI usage, transactional email services and bundled recurring packages.

Company Facts

Founded
2016
Headquarters
Israel
Core Segment
MarTech Vendor
Company Size
201–500
Official Link
elementor.com