EarnStack

Yavli Launches Its Ad-Blocking Solution As Publishers Push For New Strategies

Yavli publicly launched its ad-blocking solution for publishers after an 18-month stealth period. The platform monetizes ad-block traffic by surfacing sponsored content recommendations to users with ad blockers; publishers are charged when these users click on sponsored material. CEO Tom Yeomans states that ad-block users prefer consuming content over ads and that marketers miss reach due to blockers. The company reports about 100 beta publishers and claims revenue in the seven figures from beta tests, though specific figures were not disclosed. Publir participated in the beta, and the piece references peers such as Adblock Plus and Sourcepoint. The article emphasizes rethinking the publisher–user relationship rather than overpowering ad-block technology, aiming to respect user choice while preserving revenue.

Komoona Aims To Help Publishers Get The Most Out Of Their Non-Direct Sold Inventory

Komoona positions itself as an agnostic RTB router for publishers' non-direct inventory, connecting to major SSPs and exchanges across display, mobile, and video. Publishers can set a minimum floor price in a self-serve UI, and Komoona's algorithm monitors the RTB landscape to route impressions to the highest bidder while respecting the floor. The company processes about 20 billion impressions per month and serves over 1,000 clients, including Inquisitr, Radio.com, Lycos, The Nation, and Publir. Inquisitr reports 20–30% higher CPMs on Komoona-tagged inventory versus Google AdX. Founded in 2011 and launched in 2013, Komoona is profitable, with an R&D center in Tel Aviv (~20 staff) and offices in New York, San Francisco, and London, and no current plans for external funding.