Curation Media
Curated SSP for viewable, efficient programmatic inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Duration Media, Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Market role
- AdTech Vendor
- Official website
- curationmedia.net
What Curation Media does
Curation Media operates B2B advertising infrastructure for the open web. It aggregates and curates publisher inventory, applies quality and verification filters, and routes demand from advertisers, agencies and trading desks through a more direct supply path. The company creates value by helping publishers monetise inventory at higher quality thresholds and by helping buyers source more transparent, viewable impressions with less programme waste. Its model combines SSP-style transaction economics with performance-linked publisher monetisation products.
Category differentiation
This company is an open-web curated SSP and publisher monetisation platform, not a consumer media publisher or a general-purpose DSP. It is also distinct from pure measurement vendors because its core product is the supply path itself.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Duration Media, Inc., trading as Curation Media, is a private US adtech company operating a curated supply-side platform for open-web programmatic advertising. Its platform packages publisher inventory around viewability, attention, sustainability, transparency and brand-safety criteria, then connects that inventory to buyers through direct OpenRTB integrations with major DSPs. The company serves two paying constituencies: publishers seeking higher-quality monetisation and advertisers, agencies and trading desks seeking measurable, premium impressions with fewer intermediary hops. The business generates revenue through monetisation of curated programmatic inventory and publisher-facing performance products. Its core SSP creates value by reducing reseller chains, duplicated bid requests and supply-path inefficiency. Its Refresh Detect product adds a performance-based monetisation layer for publishers, charging only when baseline RPM increases. Its VaaS product adds independently verified viewability and attention measurement inside the same supply path, reinforcing premium CPM positioning for buyers.
Business model & monetisation
Curation Media monetises through programmatic transaction revenue on curated supply flowing through its SSP, supplemented by performance-based publisher pricing for Refresh Detect. Refresh Detect charges only when it lifts publisher RPM above an agreed baseline. VaaS supports premium inventory packaging through independently verified viewability and attention standards, which strengthens CPM pricing and transactional take-rates. No public fixed subscription pricing or disclosed SSP take-rate is provided.
- Curated SSP transaction revenue
- Percentage Take-Rate
- Refresh Detect publisher uplift fees
- Pay-per-Use
- VaaS quality-layer monetisation
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Duration Media, LLC.
IAB vendor record: 674
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
- Declared special purpose IDs
- 2
- Indexed sellers.json entries
- 457 · curationmedia.net
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Curation Media
What is Curation Media?
Curation Media is the trading name of Duration Media, Inc., a private adtech company that operates a curated supply-side platform for programmatic advertising.
Who uses Curation Media?
Its users are digital publishers, publisher monetisation teams, advertisers, media agencies, trading desks and other programmatic buying teams.
How does Curation Media make money?
It earns revenue from curated programmatic transactions through its SSP and from performance-based publisher monetisation products such as Refresh Detect.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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