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Donna

AI sales assistant for field teams and CRM automation.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Donna
Entity type
BUSINESS_UNIT
Market role
Productivity & Collaboration SaaS
Official website
askdonna.com

What Donna does

The business model is B2B SaaS. Dealside BV sells access to Donna as a subscription software product that integrates into existing enterprise sales workflows and systems of record. Value is created by automating repetitive administrative tasks around meetings, notes, follow-up and CRM updates, which can improve seller productivity and CRM data quality. Revenue is driven by contracted software subscriptions tied to user volume, deployment scope and integration complexity.

Category differentiation

This is a B2B sales workflow software company, not a consumer shopping or deal marketplace despite the legal name. Donna is a sales assistant product layered onto existing CRM systems, not a standalone CRM platform.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

Dealside BV operates Donna, a cloud-based sales assistant for field sales teams. The product automates pre-meeting preparation, captures notes and voice inputs, drafts follow-up communications, and updates CRM systems such as Salesforce, SAP, Microsoft Dynamics 365 and HubSpot. Its core value proposition is reducing sales administration while improving CRM data completeness and usability. The company generates revenue through enterprise SaaS subscriptions sold to sales organisations, particularly teams with field-based or mobile workflows. Its direct customers are businesses rather than consumers, with users including field sales representatives, sales managers and revenue teams that rely on CRM systems and calendar workflows.

Business model & monetisation

Donna is monetised primarily through SaaS subscription contracts. Pricing is customised rather than publicly standardised, with commercial terms likely based on the number of users, enterprise requirements and the scope of integrations with CRM, email and calendar systems. The commercial pitch is ROI-led, centred on time savings, improved CRM adoption and better sales execution.

Core software subscriptions
SaaS / Software Subscription
Enterprise implementation and integration scope
Service Fee / Retainer
Seat-based expansion within sales organisations
SaaS / Software Subscription

Products & capabilities

No products with linked sources are available in this view.

Products & market categories

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

No sufficiently sourced and dated signals are available for this view.

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Questions about Donna

What is Dealside BV?

Dealside BV is the company behind Donna, a SaaS sales assistant that automates meeting preparation, note capture, follow-up and CRM updates for field sales teams.

Who uses Dealside BV?

Its software is used by field sales representatives, sales managers and enterprise sales organisations that rely on CRM systems such as Salesforce, SAP, HubSpot and Microsoft Dynamics 365.

How does Dealside BV make money?

It makes money primarily through enterprise SaaS subscriptions, likely priced according to user count, deployment scope and integration requirements.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

14 publicly documented primary sources and citations linked across the market graph.

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