Donna

The business model is B2B SaaS. Dealside BV sells access to Donna as a subscription software product that integrates into existing enterprise sales workflows and systems of record. Value is created by automating repetitive administrative tasks around meetings, notes, follow-up and CRM updates, which can improve seller productivity and CRM data quality. Revenue is likely driven by contracted software subscriptions tied to user volume, deployment scope and integration complexity.

Dealside BV operates Donna, a cloud-based sales assistant for field sales teams. The product automates pre-meeting preparation, captures notes and voice inputs, drafts follow-up communications, and updates CRM systems such as Salesforce, SAP, Microsoft Dynamics 365 and HubSpot. Its core value proposition is reducing sales administration while improving CRM data completeness and usability.

The company appears to generate revenue through enterprise SaaS subscriptions sold to sales organisations, particularly teams with field-based or mobile workflows. Its direct customers are businesses rather than consumers, with users including field sales representatives, sales managers and revenue teams that rely on CRM systems and calendar workflows.