Created by Humans

The company operates a two-sided content rights marketplace. On the supply side, authors, book publishers and other rights holders enrol works, verify ownership, and define which AI Rights they wish to grant (for example, training rights or various reference rights such as quotation or summary). These works are indexed in a library subdomain that surfaces them in curated bundles suitable for AI training or reference use. On the demand side, AI developers and LLM builders procure bundled content through negotiated licences that specify permitted AI uses.

The company aggregates content at scale, standardises royalty structures by licence type, and takes on operational tasks such as curation, delivery of content to AI partners, contractual compliance, and onward payment distribution to rights holders. Its value creation comes from enabling lawful, structured access to creative works for AI use while giving creators more control and the ability to monetise AI-specific rights. Revenue likely derives from a share of licensing fees or platform fees embedded in each transaction.

Created by Humans is a US-based start-up building a rights and licensing platform that connects authors and other rights holders with AI developers. Creators register and verify ownership of their works, configure granular “AI Rights” (such as training and reference uses), and make those works available for bundled licensing via a dedicated library interface. The company aggregates this content and associated rights, then negotiates and executes licensing deals with AI companies seeking lawful datasets for model training or reference use.

The platform operates as a two-sided marketplace and intermediary, handling curation, contracting, and delivery of licensed content, plus ongoing royalty and payment distribution to creators and publishers. Direct paying customers are AI developers and LLM builders that license corpora for training or grounding; rights holders participate as suppliers, earning royalties from licences sold through the platform.