Clipcentric

The company operates a B2B creative adtech platform that streamlines the production, management and optimisation of digital display, HTML5 and video ad creatives. It creates value by reducing the time and specialist engineering effort required for advertisers, agencies and publishers to produce responsive, data‑driven ad units compatible with existing ad servers. The platform supports both template‑based self‑service creation and outsourced, full‑service production, plus dynamic content feeds and built‑in optimisation to improve campaign performance. Revenue is generated through usage‑based charges tied to ad delivery volumes (technical CPM) and additional fees for managed creative and trafficking work, effectively positioning the product as a mix of software platform and production service for digital advertising operations teams.

Clipcentric.de is the European operation of Clipcentric, a company providing a cloud-based creative production and optimisation platform for HTML5, video and rich‑media digital display advertisements. Its Ad Studio enables advertisers, agencies and publishers to build, manage and serve responsive ad creatives compatible with standard ad‑serving technologies, with features for dynamic content feeds and automated performance optimisation.

The business generates revenue from a technical CPM (TKP) model on served impressions and from optional managed production services billed in time increments. Customers can use the platform in self‑service mode or outsource creative production and trafficking to Clipcentric’s full‑service team. The German GmbH serves European clients and operates alongside a US entity for North America.