ClickFunnels
All-in-one SaaS for building and running online sales funnels.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Etison LLC
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- United States
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- clickfunnels.com
What ClickFunnels does
ClickFunnels operates a subscription software model centred on funnel creation and conversion management. It creates value by combining landing pages, email marketing, CRM, checkout, automation, analytics and customer access workflows into one platform, reducing tool sprawl for smaller businesses. The business expands account value through tiered packaging, feature bundling and ecosystem extensions from adjacent acquired products.
Category differentiation
ClickFunnels is a B2B SaaS platform for funnel building, CRM and marketing automation, not an advertising network, agency or media buying platform. It is distinct from general website builders because its core workflow is conversion funnel design and management.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ClickFunnels is a private US software company trading under the ClickFunnels brand and operating legally as Etison LLC. It sells a cloud-based platform for building and managing sales funnels, landing pages, email campaigns, checkout flows, CRM workflows and related digital commerce journeys. Its customers are primarily entrepreneurs, SMBs, digital marketers, ecommerce sellers, course creators and agencies that want to run acquisition and conversion activity without stitching together multiple separate tools. The company makes money mainly from recurring SaaS subscriptions, with tiered plans based on features and usage such as contacts, email volume and workspace limits. Its product strategy has expanded beyond funnel building into adjacent workflow tools, including CRM, customer portals and acquired creative, course and funnel-planning software, reinforcing its position as an all-in-one funnel-led martech stack rather than a pure landing page tool.
Business model & monetisation
The company monetises primarily through tiered SaaS subscriptions billed monthly or annually. Commercial expansion is driven by packaging more functionality into higher tiers, including CRM, email, automation, analytics, checkout and ecommerce capabilities. Free trials support self-serve acquisition, while usage-based limits such as contacts, workspaces and email volume help support upsell and account expansion.
- Core platform subscriptions
- Tiered monthly or annual SaaS plans
- Higher-tier feature bundles
- Subscription upsell based on advanced functionality and limits
- Adjacent acquired software products
- Software subscription or bundled software access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Why Myles Clifford Made Funnel Hacking Live Smaller On Purpose
Recorded impact score: 3/5
Myles Clifford spent his first year at ClickFunnels taking out the trash and running everyone's lunch orders. These days, he's the one deciding what…
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Questions about ClickFunnels
What is ClickFunnels?
ClickFunnels is a cloud software platform that helps businesses build sales funnels, landing pages, checkout flows, email automation and related CRM workflows.
Who uses ClickFunnels?
Its main users are entrepreneurs, SMBs, digital marketers, ecommerce sellers, course creators, coaches, service providers and agencies running funnel-based online sales.
How does ClickFunnels make money?
It primarily earns recurring revenue from tiered SaaS subscriptions, with upsell from higher-feature plans and adjacent software tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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