Century Games
Century Games is a mobile game developer and publisher focused on free-to-play titles.
Analyst Perspective
Century Games Pte. Ltd. is a Singapore-based mobile game developer and publisher operating a portfolio of free-to-play titles across strategy, survival, idle, merge, puzzle and farming genres. The business owns and operates its game IP, distributes titles through mobile app ecosystems, and serves a global consumer player base. Its flagship portfolio includes Whiteout Survival, Kingshot, Family Farm Adventure, Truck Star and other live-service mobile games. The company makes money primarily from in-app purchases of virtual goods, currencies and progression items, with additional revenue from in-app advertising. Its core customers are mobile players rather than enterprise buyers. Value creation depends on game design, live operations, retention systems, event cadence, player acquisition, and ongoing monetisation optimisation across a broad catalogue.
Analyst Signal Briefing
Updated: 2 Aug 2026Century Games ascended to the position of second-largest global mobile publisher by in-app purchase revenue in H1 2026, following a 45% year-on-year increase. This growth was underpinned by the consistent performance of the strategy title Whiteout Survival, which generated nearly $945 million, alongside the successful scaling of the casual title Tasty Travels to $127 million in net revenue. Consequently, the firm has been shortlisted for Best Developer at the 2026 Mobile Games Awards, reflecting its strengthened market position across both the strategy and puzzle genres.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about Century Games
Category Differentiation
Century Games is a mobile game publisher and operator, not a game engine provider or adtech platform. It sells entertainment experiences to players rather than enterprise software to studios or marketers.
Century Games: About
Century Games operates a publisher-owned free-to-play mobile gaming model. It develops or publishes proprietary mobile titles, distributes them via app stores, acquires players through performance marketing and organic discovery, and monetises engagement over time through virtual item sales and advertising. The company creates value by maintaining long-lived game economies, running frequent live events, and extending retention across multiple genres and franchises.
How Century Games Works & Monetises
Business model analysis and core revenue streams
Century Games uses a free-to-play commercial model. Games are downloaded without upfront payment and monetised primarily through in-app purchases, including virtual goods, currencies, upgrades and progression items. A secondary revenue stream comes from in-app advertising. The company also uses live-ops events, time-limited offers, seasonal content, and progression loops to increase retention and player spend over time.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Technology
Recent Signals (Century Games)
PG Connects Summit Shanghai returns bigger and better
PG Connects Summit Shanghai (published 2026-07-31) expanded on its 2025 debut with over 770 registrations from 400+ companies and visitors from 40 countries. The event featured a new venue, an augmented indie developer area, the first Shanghai Big Indie Pitch, and an AI summit. Attendees were 56% from China, 39% senior decision-makers, and 82% game makers. Organisers also hosted evening networking including a VIP supper in association with Epic Games and a party, connecting over 1,000 global games-industry members. The article also notes forthcoming related events: the Pocket Gamer Mobile Games Awards in Cologne (presented with Samsung Gaming Hub) and PG Connects Nordics in Helsinki.
Read original sourceMobile IAP Falls 2% as Ad Spend Rises in H1 2026
Sensor Tower's H1 2026 Gaming Digital Market Index shows global mobile in-app purchase (IAP) revenue fell 2% year-over-year to $40 billion while downloads dropped 12% to 24 billion. Gaming ad spend grew 8% to $7 billion with ad impressions up 14% to 1.4 trillion. Honor of Kings reclaimed the top spot for IAPs. Tencent remained the leading publisher; Century Games climbed from fourth to second with a 45% IAP revenue increase. Strategy led genre IAPs ($9.3bn) while puzzle grew nearly 20%. Regional shifts included US IAPs down ~7%, China flat, and Europe up ~10%.
Read original sourcePGC Summit Shanghai Kicks Off with Major Game Studios
Pocket Gamer Connects (PGC) Summit Shanghai opened on July 29, 2026, featuring talks from game companies including Habby, Thatgamecompany, Mattel163 and Kingsoft. Organised in association with MyGamez, the conference gathers international firms such as Xsolla, Amazon Web Services, SocialPeta and multiple investors and studios. The event includes a Big Indie Zone expo, the Big Indie Pitch, networking parties (including a Pocket Gamer Party sponsored by Century Games) and a Pocket Gamer Mixer in association with EnjoyPay. PocketGamer.biz will report live from the summit and make top talks available via its YouTube channel. Pocket Gamer is also a strategic content partner with ChinaJoy 2026 and promotes a China region report published with Xsolla.
Read original sourceCentury Games: Frequently Asked Questions
What is Century Games?
Century Games is a Singapore-based developer and publisher of free-to-play mobile games across strategy, casual, puzzle, merge and simulation genres.
Who uses Century Games?
Its products are used by mobile players, including casual gamers, farming and puzzle audiences, and midcore strategy and survival players.
How does Century Games make money?
It earns revenue mainly from in-app purchases and secondarily from in-app advertising across its mobile game portfolio.
Company Facts
- Founded
- 2010
- Headquarters
- Singapore
- Core Segment
- Publisher & Media Owner
- Official Link
- centurygames.com