Century Games
Mobile game developer and publisher focused on free-to-play titles.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Century Games Pte. Ltd.
- Entity type
- COMPANY
- Founded
- 2010
- Headquarters
- Singapore
- Market role
- Publisher & Media Owner
- Official website
- centurygames.com
What Century Games does
Century Games operates a publisher-owned free-to-play mobile gaming model. It develops or publishes proprietary mobile titles, distributes them via app stores, acquires players through performance marketing and organic discovery, and monetises engagement over time through virtual item sales and advertising. The company creates value by maintaining long-lived game economies, running frequent live events, and extending retention across multiple genres and franchises.
Category differentiation
Century Games is a mobile game publisher and operator, not a game engine provider or adtech platform. It sells entertainment experiences to players rather than enterprise software to studios or marketers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Century Games Pte. Ltd. is a Singapore-based mobile game developer and publisher operating a portfolio of free-to-play titles across strategy, survival, idle, merge, puzzle and farming genres. The business owns and operates its game IP, distributes titles through mobile app ecosystems, and serves a global consumer player base. Its flagship portfolio includes Whiteout Survival, Kingshot, Family Farm Adventure, Truck Star and other live-service mobile games. The company makes money primarily from in-app purchases of virtual goods, currencies and progression items, with additional revenue from in-app advertising. Its core customers are mobile players rather than enterprise buyers. Value creation depends on game design, live operations, retention systems, event cadence, player acquisition, and ongoing monetisation optimisation across a broad catalogue.
Company news briefing
Briefing updated:
Century Games has consolidated its position as the world's second-largest mobile publisher following a 45% year-on-year increase in in-app purchase revenue in H1 2026. This growth is anchored by the continued strong performance of the strategy title Whiteout Survival, which generated $944.8 million in the first half of the year, alongside significant contributions from casual titles such as Tasty Travels, which earned $127 million in H1 net revenue. The publisher continues to maintain active product updates across its portfolio, including recent developments for Family Farm Journey and Bingo Aloha.
Business model & monetisation
Century Games uses a free-to-play commercial model. Games are downloaded without upfront payment and monetised primarily through in-app purchases, including virtual goods, currencies, upgrades and progression items. A secondary revenue stream comes from in-app advertising. The company also uses live-ops events, time-limited offers, seasonal content, and progression loops to increase retention and player spend over time.
- In-app purchases
- Pay-per-Use
- In-app advertising
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Family Farm Journey – Spot The Energy
Recorded impact score: 5/5
New Century Games news items added: Family Farm Journey – Spot The Energy (Aug 20), Family Farm Adventure – New App Update (Aug 17), and Bingo Aloha – Lucky Winners (Aug 17).
Vote Now: Mobile Games Awards 2026 with Samsung
Experiential & Event Marketing · Recorded impact score: 1/5
Pocket Gamer has opened voting for the Pocket Gamer Mobile Games Awards 2026, publishing a full list of finalists and a twelve-strong shortlist for Best Developer (including Century Games, EA Playdemic, Rollic and Outfit7). Voting is open to anyone in the games industry and closes at midnight on July 20, 2026. The awards, which recognise the breadth of the mobile games sector—from indie studios and publishers to advertising solutions, analytics, marketing, payments, QA and new tech—will be presented at a gala in Cologne on Tuesday, August 25, 2026 during Gamescom week. Samsung is the headline partner via the Samsung Gaming Hub, while the Best Developer category is sponsored by the Epic Games Store. Tickets for the gala are on sale via Eventbrite.
- Voting is open to members of the games industry and closes at midnight on July 20, 2026.
- The awards gala will take place in Cologne on Tuesday, August 25, 2026 during Gamescom week.
Explore company relationships
Questions about Century Games
What is Century Games?
Century Games is a Singapore-based developer and publisher of free-to-play mobile games across strategy, casual, puzzle, merge and simulation genres.
Who uses Century Games?
Its products are used by mobile players, including casual gamers, farming and puzzle audiences, and midcore strategy and survival players.
How does Century Games make money?
It earns revenue mainly from in-app purchases and secondarily from in-app advertising across its mobile game portfolio.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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