CDTI

Xoople raises $130M Series B to map Earth for AI

Xoople, a data-infrastructure startup building an "Earth’s System of Record" for physical-world change, closed a $130 million Series B — bringing total funding to $225 million — from investors including Nazca Capital, MCH, CDTI (Government of Spain), Buenavista Equity Partners and Endeavor Catalyst. After seven years in stealth, the company plans to begin commercialization in Q2 and scale a satellite-backed data platform that produces scientific-grade ground-truth datasets for AI and agentic workflows. Private preview customers include government agencies and Fortune 500 companies using the intelligence for supply-chain optimization, agricultural forecasting, insurance risk modelling, disaster response and urban planning. Prior reporting notes Xoople is building a satellite constellation, has partnerships to embed its data into enterprise tools (e.g., Microsoft, Esri), and has a sensor-build deal with L3Harris while competing with established Earth-observation providers.

ADPPA Debate: Control Over Data at Stake

AdExchanger reports on a House Subcommittee on Innovation, Data and Commerce hearing that revives attention to a national US privacy standard, centered on the American Data Privacy and Protection Act (ADPPA). The bill, co-sponsored by Rep. Frank Pallone (D-NJ) and Rep. Cathy McMorris Rodgers (R-WA), passed the House Energy and Commerce Committee last year but stalled before a full floor vote amid concerns that federal preemption would override state privacy laws. Proponents see ADPPA as a bipartisan path forward to stronger protections, while critics warn that the traditional notice-and-consent model remains insufficient. Alexandra Reeve Givens, president and CEO of the Center for Democracy and Technology, testified that the notice-and-consent model is broken in practice, urging greater transparency and real choices. Jessica Rich, senior policy advisor for consumer protection at Kelley Drye & Warren, argued that reducing data collection lowers breach risk. The piece frames the debate as a question of how much control Americans actually have over their data.

What SupplyChain Object Shows About Seller Behavior

This article discusses SupplyChain Object and its companion Sellers.json as essential tools to increase transparency in programmatic advertising. SupplyChain allows bid requests to carry the sequence of entities that an impression passes through, clarifying who receives money along the path. Sellers.json serves as a directory of businesses from whom exchanges, SSPs, and networks obtain supply. The piece notes broad adoption, with 450 distinct advertising systems already publishing a Sellers.json file, and highlights findings from a dataset showing extensive intermediary chaining (e.g., 142 intermediaries, with some supply resold by a dozen or more others and 3–5 hops from publisher to DSP). It also points to challenges in data quality and completeness, discusses risks from long supply chains (fraud and wasted ad spend), and urges DSPs and exchanges to require adoption and enforce accuracy. The author emphasizes cross-referencing data and acknowledges that while not a silver bullet, these specs improve ecosystem visibility.