Cathay Capital

Champions-League-Spot von Snocks: 15.000 Euro Sofortumsatz danke Fake-Stream-Hänger

German DTC brand Snocks ran a short, in‑house produced “anti‑second‑screen” ad on Amazon Prime Video that intentionally simulated a brief stream freeze to capture viewers' attention immediately before two Champions League matches with German participation. The ad buy cost was described as a five‑figure euro sum. Snocks observed pronounced short‑term peaks — a 55% revenue uplift on its Shopify shop and 58% on Amazon in the hour after airing — but no sustained full‑day lift. Snocks used a popup survey to attribute traffic: 2,300 respondents cited the spot and 291 coupon redemptions within 24 hours generated €14,800. The campaign was extended on social (about 400k TikTok and 330k LinkedIn impressions). Snocks plans a follow‑up Prime Video spot for Oct 25 with a more product‑focused creative and a QR code test.

Capital Croissance Invests in Smart AdServer - ExchangeWire.com

Capital Croissance led a management buyout of Cathay Capital, making Capital Croissance the new majority shareholder of Smart AdServer, while Cathay retains a minority stake. As part of the deal, Smart AdServer's management team increases its stake from 8% to 15%. The funding round also included Idinvest and Adelie Capital. The move follows Smart AdServer’s 2020 acquisition of LiquidM and is designed to accelerate US and international expansion and deepen its vertical integration in the growing CTV market. Capital Croissance, a France-based equity investor, aims to accelerate Smart’s growth and expand its value proposition for publishers and advertisers. Smart AdServer, founded in 2001 and independent since 2015, reported €140 million in revenue for 2020, up 10x from €14 million the previous year.

Neustar To Be Taken Private In $2.9 Billion Bid By PE Firm Golden Gate Capital

Neustar is being taken private by a consortium led by Golden Gate Capital in a deal valued at about $2.9 billion, including debt, with shares priced at $33.50. The acquisition covers all Neustar assets and follows plans to split the company into two independent, publicly traded entities—one for legacy number-portability and another for information security and marketing services. Golden Gate Capital and GIC Private Ltd. described Neustar’s assets as complementary and intend to run them as a single information and data services company. Historically, Neustar had acquired Aggregate Knowledge in 2013 for $119 million and MarketShare for $450 million, reflecting its growth in data and marketing services. The move comes amid a broader pattern of private-equity activity in the marketing/ad-tech space.