Trakto

Trakto is a Brazilian private software company that provides a cloud-based visual creation and creative orchestration platform for business teams. Its core product combines template-based asset generation, brand management, collaborative workspaces, HTML5 creative production, publishing and campaign activation, plus performance analytics. The platform is built for organisations that need to produce advertising and marketing assets at scale while keeping brand consistency across distributed teams. The company generates revenue through SaaS subscriptions sold to enterprises, agencies and business teams. Its buyers are marketing departments, creative teams, agencies and media buyers that need to standardise production workflows, automate creative variation and connect asset creation with campaign execution. A secondary differentiator is embedded AI-assisted image and video generation inside the same workflow, extending the platform from design tooling into creative operations software.