Blasto

The business model centres on operating a full-stack programmatic advertising ecosystem that intermediates between buy-side and sell-side participants. On the buy side, advertisers and agencies use a self-serve demand-side interface to run programmatic campaigns across open web, app and CTV inventory, funding accounts via deposits and paying on a CPM basis. On the sell side, publishers integrate via SSP, Prebid, VAST and OpenRTB connections to expose their inventory into an open marketplace. Value is created by aggregating and routing demand and supply, standardising integrations, providing campaign management and reporting, and enforcing basic ad quality and compliance controls. Revenue is generated by taking a platform margin or fee from CPM-based media transactions and by capturing a share of incremental yield generated for publishers.

Blasto.ai is a Poland-based programmatic advertising technology company operating a full-stack platform that includes a supply-side platform (SSP), a demand-side platform (DSP), a self-serve RTB interface and an open ad marketplace. It connects advertisers, agencies and publishers via OpenRTB, Prebid and VAST integrations to buy and sell display, video, CTV, mobile and in-app inventory.

The company earns revenue from CPM-based media spend flowing through its marketplace and platforms, taking a margin or fee on impression-level transactions and publisher yield. Its paying customers are primarily advertisers and small to mid-sized agencies using the DSP and self-serve RTB platform, and publishers using the SSP and open marketplace to monetise their inventory.