Beatgrid

The company operates a B2B data and analytics model focused on cross-media advertising measurement. It recruits and manages a consented, double opt-in mobile panel equipped with proprietary ACR technology to capture deterministic, person-level exposure to advertising across linear TV, CTV, online video, and other media. This exposure data is combined with surveys and geolocation signals to produce reach and frequency analytics, brand lift studies, and footfall attribution analyses for campaigns.

Value is created by giving advertisers and agencies deterministic, cookie-less, single-source evidence of who saw which ads and what impact they had on brand perception and in-store visits. This is delivered via analytics dashboards, reporting, and integrations with programmatic platforms. Commercial value is further enhanced via data partnerships, where the company’s audience and outcome data informs media planning, optimisation, and attribution in third-party platforms.

Beatgrid is a Netherlands-based advertising measurement company that operates a single-source, mobile-panel audience measurement and attribution platform. It uses proprietary audio content recognition (ACR) within meter apps to passively detect exposure to video and audio advertising across TV, CTV, YouTube, and other channels, and links this to survey responses and location data for cross-media reach, brand lift, and retail footfall analysis.

The company generates revenue by selling cross-media measurement, attribution, and analytics services to brand advertisers, media agencies, DSPs, and retail brands. Customers pay contractual fees for access to its panel management (PanelSync), analytics dashboards, and bespoke studies, and Beatgrid also forms data partnerships with programmatic trading platforms to activate its ACR-derived data under licence.