Barstool Sports

Barstool Sports operates a publisher and media owner model built around owned content franchises, recurring audience engagement and cross-platform distribution. It creates and distributes sports and entertainment content across web, app, podcasts, video and social surfaces, then packages that audience into sellable advertising inventory and sponsorship opportunities. It also extends its media IP into commerce and niche consumer apps, creating additional monetisation beyond core publishing.

Barstool Sports is a US digital media company focused on sports, pop culture and entertainment content distributed through its website, mobile app, connected TV app, podcasts, social channels and related consumer apps. Its core business is publishing personality-led editorial, audio and video content that attracts a highly engaged audience, which it then monetises through advertising, sponsorships, branded integrations and merchandise sales.

In addition to its flagship publisher platform, the company operates an advertising sales offering through Barstool Audience Network, a direct-to-consumer merchandise store, and several branded extensions such as One Bite App, Barstool Golf Time and Daily Dozen Trivia. Its paying customers are mainly advertisers, agencies and brand partners buying access to Barstool’s audience, with a secondary consumer revenue stream from merchandise.