Multi-Asset Growth Capital Holdings · Private Equity, VC & Investor
Baillie Gifford
Privately owned UK investment management partnership.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Baillie Gifford & Co
- Entity type
- COMPANY
- Founded
- 1908
- Headquarters
- Calton Square, 1 Greenside Row, Edinburgh, EH1 3AN, Scotland, United Kingdom
- Company size
- 1,001–5,000
- Market cluster / sector
- Multi-Asset Growth Capital Holdings
- Market role
- Private Equity, VC & Investor
- Official website
- bailliegifford.com
What Baillie Gifford does
Baillie Gifford operates an asset management model: it attracts capital from investors, manages portfolios under delegated mandates or pooled investment structures, and earns recurring fees for investment management and related advisory activity. Its partnership ownership model aligns the firm economically with long-term fund performance and client retention, while international structures such as joint ventures extend distribution and local market access.
Category differentiation
Baillie Gifford is an investment management firm, not an adtech, martech or software vendor. It should not be confused with Mitsubishi UFJ entities, which appear in the dataset as joint venture counterparts rather than the parent company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Baillie Gifford is a UK-based investment management firm organised as a Scottish partnership. The group is headed by Baillie Gifford & Co and is wholly owned by 51 partners, indicating an independently owned partnership model rather than a public company structure. The firm generates revenue by managing investment capital on behalf of clients and charging investment management fees tied to assets managed and related mandates. Its customers include existing investors and individual investors, and it also operates in cross-border structures such as a Japan joint venture with Mitsubishi UFJ affiliates.
Company news briefing
Briefing updated:
Baillie Gifford has further expanded its technology and growth-stage portfolio by acting as an anchor investor in SK Hynix's historic Nasdaq ADR listing, supporting Bending Spoons following its public market debut, and participating in Crusoe's latest funding round. Additionally, the firm co-led a $150 million financing round for interactive console developer Nex to support global expansion and co-led a $580 million Series D round for autonomous drone specialist TEKEVER.
Business model & monetisation
Primary monetisation is fee-based investment management, most likely recurring management fees linked to assets under management and mandate relationships. Additional revenue may come from advisory or partnership-led distribution arrangements, but the core commercial model is ongoing asset management rather than software subscriptions or transaction processing.
- Investment management fees
- Service Fee
- Advisory and related client mandates
- Service Fee
- Joint venture-related distribution economics
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Partner-owned private equity firm investing institutional capital into businesses.
Independent institutional investment manager and advisory firm.
UK venture capital firm for direct investments and fund management.
Private investment firm backing growth-stage businesses.
Public asset manager serving institutional and retail investors.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Nex Raises Over $150M to Expand Nex Playground Worldwide
Funding · Recorded impact score: 3/5
Nex, the company behind the Nex Playground interactive console, announced it has raised over $150 million in a combination of Series E equity and debt financing. The round was led by Baillie Gifford and BAI Capital, with participation from NBA Investments, Logitech, Medici Capital Partners, and the Raine Group, plus a credit facility from JPMorgan. The funds will support global expansion, broaden retail distribution, and grow the content ecosystem. Nex Playground has surpassed one million units sold and is approaching one million subscribers, a sevenfold growth in 18 months. The company plans to launch in Germany later this year, with Japan and Korea targeted for 2027. It also appointed Jeff Shouger, former Niantic CFO, as CFO, and added him and gaming veteran Bing Gordon to the board.
- Nex raised over $150 million in equity and debt financing.
- Series E led by Baillie Gifford and BAI Capital, with participation from Logitech and others.
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Questions about Baillie Gifford
What is Baillie Gifford?
Baillie Gifford is a UK investment management partnership that manages capital on behalf of investors.
Who uses Baillie Gifford?
Its users are investors, including existing clients, individual investors and likely institutional allocators seeking external portfolio management.
How does Baillie Gifford make money?
It primarily earns recurring investment management fees from managing client assets and mandates.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
10 publicly documented primary sources and citations linked across the market graph.
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