Baffle

Baffle operates a B2B enterprise software model built around a proprietary data protection platform. It creates value by helping organisations secure sensitive data across databases, pipelines, analytics environments and AI workflows without extensive application rewrites. The core commercial engine is subscription software, with services layered on for deployment, integration, compliance configuration and operational support in complex enterprise environments.

Baffle is a private US B2B software company focused on data protection for enterprise cloud, database, analytics and AI environments. Its platform provides encryption, tokenisation, masking and sensitive data discovery, including protection for data in use and queryable encrypted workflows. The company’s products are designed to reduce implementation complexity by avoiding application code changes and by working across existing data stores, pipelines and key management systems.

Baffle primarily sells software subscriptions to enterprise customers such as security teams, data engineers, cloud architects, SaaS providers and compliance leaders. It also generates revenue from implementation and optimisation services tied to deployment, integration and key management. Its positioning sits in enterprise data security rather than adtech or martech, with competitors including data protection and confidential computing vendors.