Asahi Group Holdings

Asahi Group Holdings is a Japanese listed beverage holding company. It owns and operates a portfolio of beer, cider, spirits, soft drinks and related food businesses, and has expanded materially through acquisitions in Europe, Australia and East Africa. The group generates revenue primarily from the manufacture, distribution and sale of branded consumer beverages and adjacent products through retail, hospitality and wholesale channels. Its customers are end consumers who buy its beverages, alongside the trade customers that directly purchase and distribute them, including retailers, distributors, bars, restaurants and other on-trade partners. Recent evidence points to a strategy centred on premium brand ownership, geographic diversification and selective acquisition of production, brand and distribution assets.