Arrow Electronics

Arrow Electronics operates a channel-centric distribution and enablement model. It aggregates products and services from multiple technology vendors, makes them available to resellers and service providers, and supports downstream quoting, purchasing, provisioning, billing and post-deployment optimisation. Its software layer extends the traditional distribution model by embedding operational workflows, analytics and cloud lifecycle management into a partner-facing platform, increasing transaction volume and partner dependence.

Arrow Electronics is a publicly listed US technology company best known for distributing electronic components and enterprise IT solutions, while also operating software-enabled channel infrastructure for cloud commerce. Based on the supplied product data, its ArrowSphere suite functions as a multi-vendor cloud management, procurement, provisioning and billing environment for resellers, managed service providers and other channel partners.

The company creates value by sitting between technology vendors and channel partners, simplifying procurement, fulfilment, cloud operations and ongoing optimisation. It makes money through a mix of distribution margin, marketplace commissions or resale markups on third-party solutions, and software-linked recurring revenue tied to cloud management, billing and value-added optimisation capabilities.