American Century Investments

The company operates an asset management and brokerage business. It designs and manages pooled investment vehicles, including mutual funds, ETFs, target-date portfolios and systematic strategies, and offers a brokerage platform to access its own funds and third-party securities. Value is created by providing diversified, professionally managed portfolios, lifecycle retirement solutions and systematic strategies, as well as trade execution and custody.

The business is scale-driven: revenue grows with assets under management and transaction volumes, while fixed costs (investment teams, distribution, compliance and technology) are spread over a larger base. Distribution runs through financial advisers, retirement platforms, institutional mandates and direct accounts, while product innovation (such as semi-transparent active ETFs and systematic strategies) is used to address different investor preferences on cost, transparency and tax efficiency.

American Century Investments is a United States-based asset management firm providing mutual funds, exchange-traded funds (ETFs), target-date portfolios and brokerage services. It manages capital for a mix of individual investors, financial advisers, retirement plan sponsors and institutional clients, and also operates a systematic investing offering under the Avantis Investors brand.

The firm generates revenue primarily from fees calculated as a percentage of assets under management, embedded in fund expense ratios and advisory fee schedules, along with brokerage commissions and account fees. It competes with other active and index asset managers and ETF providers such as Vanguard, BlackRock, Fidelity, T. Rowe Price and Capital Group.