all eyes on screens

all eyes on screens is a European AdTech and data company focused on TV and video measurement, planning and activation. It converts household-level TV and video usage data into campaign metrics, forecasting models, audience segments and self-service analytics products for advertisers, media agencies, broadcasters and planners. Its platform portfolio includes measurement and analytics, the Apollo planning tool, the Cockpit dashboard, audience activation capabilities, TV Match and a proprietary panel for demographic enrichment. The company generates revenue through enterprise software access and data products. Its value proposition is based on proprietary data processing, next-day reporting, second-by-second viewing analysis and AI-assisted planning that help buyers and sellers of TV and video media improve campaign measurement, pre-campaign forecasting and audience targeting. The business is explicitly European rather than global, with operations across five European countries.