adrule
Managed mobile advertising specialist for performance and hyperlocal campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- adrule mobile GmbH
- Entity type
- COMPANY
- Founded
- 2013
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- adrule.net
What adrule does
adrule operates as a B2B managed mobile advertising partner. It creates value by planning and executing campaigns across mobile web and in-app inventory, applying audience targeting, tracking and optimisation to improve campaign outcomes. Its proprietary optimisation capability supports delivery efficiency, while creative services extend the scope of work into rich media and video production. Revenue is generated through service-led campaign management and likely media-spend-linked commercial arrangements.
Category differentiation
adrule is a managed mobile advertising services company, not a broad self-serve adtech platform or a consumer app. It should be distinguished from generic ad-serving software and from full-service holding-company media agencies.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
adrule is a German mobile advertising services company operating under the legal entity adrule mobile GmbH. It provides managed campaign planning, media buying, targeting, tracking and optimisation for advertisers, brands and app developers, with a particular emphasis on mobile environments, hyperlocal targeting and performance-driven outcomes such as installs, visits and engagement. The company also offers creative advertising services including rich media and video formats. The business earns revenue primarily from managed campaign execution rather than from licensing a standalone software platform. Its customers are businesses buying mobile advertising expertise and execution support, and its proprietary capability, Da Vinci, seems to function as an internal optimisation layer that supports service delivery rather than a separately sold product.
Business model & monetisation
The company monetises mainly through managed-service fees for campaign planning, execution and optimisation. Commercially, this likely includes a percentage take-rate on media spend, project-based fees tied to campaign scope, and potentially performance-linked pricing around installs or visits. Additional revenue is generated from creative production for rich media and video formats.
- Managed mobile campaign execution
- Service fee and media-spend-linked pricing
- Creative rich media and video services
- Project-based service fees
- Performance optimisation and reporting
- Included service layer or campaign-specific fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
adrule mobile GmbH
IAB vendor record: 224
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about adrule
What is adrule?
adrule is a mobile advertising services company that plans, runs and optimises campaigns for advertisers, brands and app developers.
Who uses adrule?
Its customers are businesses such as advertisers, agencies, brands and app developers seeking mobile campaign execution and user acquisition support.
How does adrule make money?
It primarily earns revenue from managed-service fees for campaign planning, media execution, optimisation and creative work, likely with spend-based pricing components.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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