Who competes with ProgMechs?

Based on our market intelligence graph, the primary direct competitors to ProgMechs include Viant, Basis Technologies, Amazon alongside 2 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

Viant

Alternative

Independent DSP focused on CTV, identity and omnichannel measurement.

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Basis Technologies

Alternative

Omnichannel media buying and workflow platform for advertisers and agencies.

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Amazon

Alternative

Commerce, media, cloud and advertising platform at global scale.

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Yahoo

Alternative

Consumer media platform with owned audiences and advertising technology.

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Choozle

Alternative

Self-service programmatic DSP for agencies and brand advertisers.

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