Who competes with Booking Holdings?

Based on our market intelligence graph, the primary direct competitors to Booking Holdings include Trip.com Group, Expedia Group, Tripadvisor.

Competitive dynamics are verified through market documentation and vendor positioning.

Trip.com Group

Alternative

Global online travel marketplace and booking platform group.

View full footprint →

Expedia Group

Alternative

Online travel marketplace group with a scaled travel advertising business.

View full footprint →

Tripadvisor

Alternative

Travel discovery, reviews, advertising and booking marketplace platform.

View full footprint →

Unlock the Booking Holdings Ecosystem

Explore 120+ relationships in Polaris7. See exactly how Booking Holdings connects to the rest of the market, including parent companies, platform integrations, and direct competitors.