Who competes with Amazon?

Based on our market intelligence graph, the primary direct competitors to Amazon include Walmart, Netflix, Criteo alongside 1 other identified alternatives.

Competitive dynamics are verified through market documentation and vendor positioning.

Walmart

Alternative

Global retailer with e-commerce, marketplace, fulfilment and retail media operations.

View full footprint →

Netflix

Alternative

Global subscription streaming and entertainment platform with growing ad-supported offering.

View full footprint →

Criteo

Alternative

Commerce and retail media adtech platform spanning DSP, SSP and data graph.

View full footprint →

The Trade Desk

Alternative

Independent omnichannel DSP with integrated identity, data, and supply tools.

View full footprint →

Unlock the Amazon Ecosystem

Explore 120+ relationships in Polaris7. See exactly how Amazon connects to the rest of the market, including parent companies, platform integrations, and direct competitors.