Walmart

The business model combines omnichannel retail, marketplace intermediation, logistics services and retail media. The core is high-volume retail: purchasing goods from suppliers and selling them in stores and online at a margin. On top of this, Walmart operates an e-commerce marketplace where third-party sellers list products; Walmart provides traffic, payments, and trust signals while capturing a take-rate and ancillary fees. It further monetises its logistics network by offering fulfilment and returns handling to marketplace sellers for a fee. A subscription membership layers recurring revenue in exchange for shipping, grocery delivery and in-store benefits. Finally, the firm commercialises its shopper data and digital/in-store inventory as a retail media network, selling targeted advertising and measurement to brands and agencies. This mix allows the company to leverage its scale, physical footprint and data assets to capture value across retail, platform and media revenue pools.

Walmart Inc. is a US-based multinational retailer operating brick-and-mortar stores and large-scale e-commerce platforms in multiple markets. It sells groceries and general merchandise directly to consumers and also runs marketplace infrastructure that allows third-party sellers to list and fulfil products through its online channels.

The company generates revenue from retail margins on products it sells, commissions and service fees on third-party marketplace transactions, paid consumer memberships, logistics and fulfilment services for marketplace sellers, and advertising sold through its retail media business. Its customers include households shopping for everyday goods, businesses using its marketplace and fulfilment services, and brands and agencies purchasing retail media and shopper marketing solutions.