BBDO vs ZARAGUZA

Andrew Robertson succeeds Ruhanen as CEO of Omnicom Advertising

Omnicom Advertising, the advertising division of Omnicom Group, is undergoing a leadership change. The current head of the division, John Ruhanen, is stepping down with immediate effect and retiring. His successor is Andrew Robertson, the former worldwide CEO of BBDO. The announcement was made via a press release from Omnicom, citing the reasons for the sudden change. The article is currently behind a paywall, as the full text is not available to non-subscribers, and the details beyond the headline and introductory paragraph are restricted.

Gesa Geissel Promoted to Marketing Director at Henkel Beauty

Gesa Geissel has been promoted to Marketing Director for Beauty Care in the German-speaking region (DE-CH) at Henkel Consumer Brands. She now oversees the marketing for hair and body care brands including Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland. Geissel joined Henkel in 2006 after starting her career at BBDO and has worked in the cosmetics division since. She reports to Simone Gudlick, VP Marketing DE/CH. This appointment comes as Henkel has consolidated its media and creative agency accounts with WPP agencies this year.

• Gesa Geissel was promoted to Marketing Director Beauty Care DE-CH at Henkel Consumer Brands, effective September 2026.
• She is responsible for marketing the hair and body brands Schwarzkopf, Syoss, Fa, and Gliss in Germany and Switzerland.
• Geissel reports to Simone Gudlick, VP Marketing DE/CH, and started her career at BBDO before joining Henkel in 2006.

Snickers Launches Hungr.AI Campaign Addressing AI Errors

Snickers, in collaboration with ad agency BBDO, has introduced 'Hungr.AI,' a digital expansion of its famous 'You're Not You When You're Hungry' campaign. Designed for the AI era, the campaign humorously suggests that artificial intelligence tools make mistakes, or 'hallucinate,' because they are hungry. Consumers are encouraged to copy a digital Snickers bar from a dedicated campaign website and paste it into their AI assistants. Doing so unlocks an interactive experience on Reddit or Snapchat, resulting in a coupon for a free physical Snickers candy bar.

• Snickers and BBDO launched the 'Hungr.AI' campaign targeting AI hallucinations.
• Users can copy a digital candy bar from the campaign website and paste it into AI assistants.
• The campaign offers a free physical Snickers bar for participating in the digital experience.