Yieldlove

The business operates as a publisher-side programmatic monetisation platform. It integrates multiple SSPs and ad exchanges through its header-bidding wrapper and ad-server services, optimises impression allocation and pricing via automated algorithms, and exposes reporting and analytics dashboards. By handling contracts with advertising networks in its own name and managing the technical stack, it reduces complexity for publishers while coordinating access to open exchanges and private marketplace demand, including inventory routed through its parent group. Value is created by increasing effective CPMs, improving viewability and reducing operational effort for publisher ad-ops teams.

Yieldlove is a Germany-based programmatic advertising technology provider focused on publisher yield optimisation. It offers a managed and self-service ad stack built around header bidding, smart reload of ad units, reporting and analytics, and Google Ad Manager (GAM) ad-server set-up and operations. Since 2017 it has been majority-owned by Ströer, a large European ad sales house and publisher.

The company contracts directly with multiple supply-side platforms and ad exchanges, operates as a meta-sell-side platform, and provides access to Ströer’s private marketplace. Revenue is generated through a revenue-share or take-rate on programmatic media spend flowing through its infrastructure and through associated managed services. Its customers are digital publishers and publisher ad-operations teams seeking higher programmatic yields and reduced operational overheads.