Wurl

Wurl operates a B2B CTV infrastructure and monetisation model. It creates value by helping streaming publishers and content owners launch FAST channels, distribute them across CTV environments, monetise ad inventory, and improve yield through programmatic demand and contextual data. On the demand side, it serves advertisers and agencies with contextual targeting and audience growth tools that improve campaign relevance and viewer acquisition. Its business model is ecosystem-driven: more publisher supply and channel distribution increase monetisable inventory, which attracts advertiser demand and strengthens revenue per stream.

Wurl is a US-based Connected TV adtech company focused on helping streaming publishers, FAST channel operators, content owners, advertisers, and agencies distribute, monetise, and grow CTV audiences. Its product set spans supply-side monetisation for CTV inventory, scene-level contextual targeting, FAST channel launch and distribution, audience acquisition, and in-house creative support.

The company primarily makes money through transaction-led advertising economics rather than pure software subscription fees. It captures a share of advertising revenue and monetisation uplift from publisher inventory, benefits from programmatic demand routing including AppLovin demand, and also monetises advertiser spend tied to audience acquisition and contextual targeting products.