wetter.com

The business combines a consumer media model with a B2B data platform. On the consumer side, the company operates high-traffic weather websites, apps, TV-style streams and webcam pages that attract mass audiences in German-speaking markets. This attention is converted into value for advertisers through targeted digital advertising formats and sponsored video/TV placements, effectively functioning as a media owner and publisher. On the B2B side, the METEONOMIQS product line packages weather, historical and environmental data as APIs and data-cloud feeds for enterprise decision-making and analytics, creating operational and forecasting value for customers across multiple verticals.

The company leverages its weather data infrastructure, editorial meteorology expertise and partner webcam network to maintain user engagement and differentiated datasets. It increases value by integrating with cloud data platforms (e.g. Snowflake) and by offering structured API tiers, enabling enterprises and developers to incorporate weather signals into their own models, planning and products. Additional direct-to-user paid options, such as ad-free app experiences, provide incremental revenue and partially diversify away from pure advertising dependence.

wetter.com Group GmbH operates a German-speaking digital weather portal covering Germany, Switzerland and Austria, with global forecast coverage. It provides consumer weather information via website, mobile apps, TV-format video and a large HD webcam network, sourcing data from national meteorological services and partners.

The company primarily monetises through digital advertising inventory sold to brands and agencies across its consumer surfaces, supplemented by a B2B data and API business (under the METEONOMIQS brand) selling weather and environmental datasets to enterprises. It also offers paid ad-free consumer options and commercial webcam and video sponsorship partnerships. End-users are mainly consumers in DACH, while paying customers are advertisers, media buyers and enterprise data users in sectors such as retail, logistics, energy and tourism.